Industry News

Report: Vivendi’s Watchever SVOD service slated to close by end of year
EMEA, SVOD
Report: Vivendi’s Watchever SVOD service slated to close by end of year
Jul 22 2016 8:15 AM
Germany’s hot OTT market has seen its first major casualty: Vivendi is shuttering its Watchever SVOD service at the end of the year, citing heavy competition, with losses reported in excess of 66...
Ad Technology, OTT
Back to the basics: ad creative formats holding back the future of OTT monetization
Jul 21 2016 4:00 PM
An edited version of this article first appeared in Exchangewire. As outlined by eMarketer, The Diffusion Group reports that the weekly average time spent watching OTT TV with US internet users will...
Sports, Live Streaming
ACC makes it official as it announces plans for a new network with ESPN
Jul 21 2016 10:30 AM
Add the Atlantic Coast Conference (ACC) to the lineup of sports college athletic conferences with their own networks. The ACC announced it signed a 20-year agreement with the sportscaster that will...
Amazon sharpening focus on sports, posts ad for content acquisition pro
Sports, Live Streaming
Amazon sharpening focus on sports, posts job for content acquisition pro
Jul 21 2016 9:45 AM
Back in May, Amazon hired James DeLorenzo – who previously ran digital video for Sports Illustrated – to head up its Amazon Prime Video sports initiative. Now, it’s looking for a principal content...
Report: Cord cutting accelerates in Brazil and economy, Netflix hurt pay-TV
LatAM, SVOD, Cord Cutting
Report: Cord cutting accelerates in Brazil and economy, Netflix hurt pay-TV
Jul 21 2016 7:45 AM
While uncertain economic conditions certainly have prompted a slide in Brazil’s pay-TV subscriber numbers, a recent study shows nearly 12% of subscribers may be leaving for a familiar reason (to...
Ad Technology
73% of media buyers will shift bigger share of budget to programmatic TV buying in 2017
Jul 20 2016 11:15 AM
Nearly three-quarters (73%) of U.S. media buyers say they’ll shift more of their budgets for TV advertising to programmatic TV in 2017, according to a new report. The report, Programmatic TV Insights...
Adoption of SVOD among US consumers continues to grow
SVOD, Pay TV, Research
Adoption of SVOD among US consumers continues to grow
Jul 20 2016 8:00 AM
A pair of reports this week point to SVOD becoming more central in American’s video viewing, as more than half of U.S. households now have at least one subscription video service. Leichtman Research...
In UK, view-through rate remains key indicator for brands, agencies
EMEA, Ad Technology
In UK, view-through rate remains key indicator for brands, agencies
Jul 20 2016 5:45 AM
More than half (58%) of U.K. advertisers and agencies optimize campaigns using view-through rate as the priority when looking at campaign objectives, according to a new report. According to the...
92% of European operators offer multiscreen video services
EMEA, Mobile, Operators
92% of European operators offer multiscreen video services
Jul 19 2016 11:30 AM
Multiscreen video service is nearly ubiquitous in Europe, with 92% of service providers now offering multiscreen services, nearly half (49%) providing access to third-party OTT services on their...
Report: Mobile video viewing to overtake fixed devices this year
Mobile, OTT
Report: Mobile video viewing to overtake fixed devices this year
Jul 19 2016 10:30 AM
The long-expected move of mobile devices into the No. 1 platform for viewing online video is forecast to occur in 2016, as mobile viewing is expected to rise 39% over 2015, according to ZenithOptima’...
Global OTT video revenues to more than double to $64.8B by 2021
SVOD, AVOD, Research
Global OTT video revenues to more than double to $64.8B by 2021
Jul 19 2016 5:30 AM
Expansion in both mature and emerging OTT markets around the world is expected to add more than $35.4 billion in new revenue by 2021, bringing the market to $64.78 billion, up 120% from $29.4 billion...
EMEA, Pay TV, OTT
Broadcasters OTT catch-up initiatives stoke strong OTT market in Germany
Jul 18 2016 12:45 PM
The German TV market has long been a bit confusing for traditional pay-TV service providers and OTT players as it has largely been dominated by free-to-air public and ad-supported channels. But even...
APAC, Big Data, IPTV
KT leverages big data to launch shopping service tied to IPTV
Jul 18 2016 5:45 AM
South Korean service provider KT has rolled out a new mobile shopping service that allows subscribers to search for and buy products that are related to content they are watching on its IPTV service...
Ad Technology, Programmatic, EMEA
Programmatic Video: Growth Influencers In U.S., Europe
Jul 14 2016 2:45 PM
This post originally appeared in MediaPost How will programmatic video expand globally in the months and years to come? Socintel360 reported that programmatic video revenues will nearly double from...
OTT competition, economy slowing APAC pay-TV growth
APAC, Operators
OTT competition, economy slowing APAC pay-TV growth
Jul 14 2016 9:00 AM
Increasing competition from OTT services, pressure from piracy and an uncertain economy are expected to slow pay-TV growth in the APAC region, a new report says, although its expansion is expected to...
Western European OTT revenues, subscribers to double by 2021
EMEA, OTT, SVOD
Western European OTT revenues, subscribers to double by 2021
Jul 14 2016 5:15 AM
OTT TV and video revenues in Western Europe will more than double to $14.6 billion in 2021, up from $8.2 billion this year and $6.4 billion in 2015, a new study says. The United Kingdom is expected...
OTA usage growing as more US households turn away from traditional TV
Cord Cutting, Research, Broadcaster
OTA usage growing as more US households turn away from traditional TV
Jul 13 2016 1:15 PM
The Big Stick is back. A new study shows that 17% of U.S. TV households now rely on over-the-air (OTA) broadcasts for their TV viewing – up from 15% in 2015 – and another 6% say they only use...
OTT growth drive shipments of digital media adapters
Connected TVs & Devices
OTT growth drives shipments of digital media adapters
Jul 13 2016 9:45 AM
Consumers are watching more OTT content and that’s driving a surge in the digital media adapter (DMA) market. 2015 saw 42 million DMAs ship globally, a 15% bump from 2014, said Futuresource...
Millennials, Live Streaming
With deal to stream GOP & Dem confabs, Twitter becomes go-to partner for reaching Millennials
Jul 12 2016 9:30 AM
CBS News is partnering with Twitter to provide live online coverage of the Republican and Democratic national conventions this month and – in the process – reach Millennials, 82% of whom say they get...
Fox’s live streaming is a nice start, but is it really enough to reach Millennials? Nope
Broadcaster, TV Everywhere, Live Streaming
Fox’s live streaming is a nice start, but is it really enough to reach Millennials? Nope
Jul 12 2016 7:30 AM
Fox Broadcasting is live streaming all of its primetime programming, saying it’s targeting viewers who want to tune into programs online instead of using television sets. The caveat? It’s a big one:...
APAC, EMEA, SVOD
iflix adds trio of execs to drive global expansion
Jul 11 2016 1:15 PM
Netflix rival iflix, which to date has been working to build its toehold in APAC markets including, Indonesia, Malaysia, the Philippines and Thailand, today said it had added three executives to its...
Optimum, Suddenlink TV subs get multi-platform Olympics coverage
Sports, Live Streaming
Optimum, Suddenlink TV subs get multi-platform Olympics coverage
Jul 11 2016 11:00 AM
Altice USA, which just completed its acquisition of Cablevision, has made a big content deal with NBCUniversal for all 6,755 hours of Olympic programming, including coverage of all competition...

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