Industry News

Sports, APAC, Live Streaming
NFL making a pass at China
Aug 22 2017 12:00 PM
The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated...
LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017 7:30 AM
Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand...
PPV UFC 214 comes to Sling TV. Will it drive subscriptions?
Live sports, Operators, OTT, Cloud TV
PPV UFC 214 comes to Sling TV. Will it drive subscriptions?
Jul 26 2017 9:30 AM
Sling TV is planning to offer its first-ever pay-per-view (PPV) event, the much anticipated UFC grudge match that features a pair of light heavyweights. UFC 214: Cormier v. Jones 2 features current...
Data? A growing, critical resource for the pay-TV and OTT industry
Pay TV, OTT, Big Data
Data? A growing, critical resource for the pay-TV and OTT industry
Jul 25 2017 5:15 AM
Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the...
SVOD, Pay TV, Millennials, Cord Cutting
Q2 likely to be miserable as operators brace for big customer losses; OTT anyone?
Jul 24 2017 3:00 PM
Could second quarter pay-TV subscriber losses in the United States top 1 million, the highest figure ever? In a word, yes. The second quarter routinely is a weak one for operators and in the current...
Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017 3:45 PM
This article originally appeared in The Drum.   Wimbledon is here again, but let’s take a moment to reflect on how the ways that we consume sports has changed over the past 90 years since the BBC's...
online video play button
Online Video, Online Video Advertising
Digital, data and dollars at Vidcon
Jul 03 2017 2:00 PM
An estimated 30,000 online video creators, fans and industry players recently gathered for another successful Vidcon, the annual online video conference, in Anaheim, California.   Advances in digital...
Online Video Advertising, broadcasters
Fox joins YouTube in offering 6-sec. ad format; will other nets follow?
Jun 22 2017 9:00 AM
Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well. "...
production, content protection
Hollywood Under Cyberattack: How to Defend Against the Big Hack
Jun 08 2017 3:00 PM
This post originally appeared in Variety.  The Dark Overlord is threatening the content community. Time to unsheathe your lightsabers.   "The Dark Overlord," of course, is the person or persons who...
Pay TV, Live sports, Millennials
A skinny bundle without sports? Duh
May 25 2017 10:30 AM
Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels...
SVOD, Operators, Netflix
Should European operators worry about cord cutting as Amazon, Netflix push deeper into their market? Absolutely
May 25 2017 8:15 AM
When the Big Two come to play in your backyard, it’s time to up your game. Netflix and Amazon have launched a push into Europe that will likely result in some bad nights of sleep for operators, pay-...
Online Video
State of the media industry: data-driven video for the win
May 23 2017 3:30 PM
Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age.  
 Media platforms are morphing, monetization methods are...
artificial intelligence for video
The Value of Artificial Intelligence for Video
Apr 25 2017 6:30 PM
This post originally appeared on Microsoft"s Media & Cable blog   The explosion of video consumption across digital platforms and devices means that broadcasters and content creators are dealing...
Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM
Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will...
Live Streaming, Sports, SVOD
Live sports are looking online to revive flagging interest – will it work?
Apr 20 2017 10:45 AM
Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline. Last season’...
Live Streaming
Easily syndicate live TV to Facebook, Twitter and Twitch with Ooyala
Apr 06 2017 3:15 PM
Social media has taken live streaming to the next level. While Periscope (owned by Twitter) and Facebook Live are the most popular, Twitter and Instagram launched their own live streaming at the end...
SVOD
Offline viewing for SVOD: measurement is the key
Apr 06 2017 11:30 AM
Offline viewing has become a de rigueur feature among SVOD services like Netflix and Amazon these days, giving audiences the flexibility to download and watch content on-the-go as they continue to...
[Report] Video Production will see greater ROI with IP
Apr 04 2017 10:30 AM
Ooyala and the Digital Production Partnership, better known as the DPP, recently collaborated to build The Business Benefits of IP Production to identify which video production environments will see...
SVOD, Mobile
Binging is big, small screens’ share rising, original content scores
Mar 23 2017 6:45 AM
Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or...
Pay TV, SVOD, Millennials
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM
Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and...
Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.   Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes...
Advertising
Video header bidding is a question of should you, not can you
Mar 08 2017 8:30 PM
This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"   If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the...

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