Industry News

Panelists at the Sports 2.0: The New Rules of Fan Engagement panel - NAB 4/24/17
Online Video
Sports is a fan’s game now
Apr 27 2017 12:15 PM
It’s springtime at the NAB show and building fan engagement for sports in the OTT era has been a hot topic this week in Las Vegas.   Sports 2.0: The New Rules of Fan Engagement featured a panel of...
artificial intelligence for video
The Value of Artificial Intelligence for Video
Apr 25 2017 6:30 PM
This post originally appeared on Microsoft"s Media & Cable blog   The explosion of video consumption across digital platforms and devices means that broadcasters and content creators are dealing...
Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM
Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will...
Live Streaming, Sports, SVOD
Live sports are looking online to revive flagging interest – will it work?
Apr 20 2017 10:45 AM
Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline. Last season’...
Live Streaming
Easily syndicate live TV to Facebook, Twitter and Twitch with Ooyala
Apr 06 2017 3:15 PM
Social media has taken live streaming to the next level. While Periscope (owned by Twitter) and Facebook Live are the most popular, Twitter and Instagram launched their own live streaming at the end...
SVOD
Offline viewing for SVOD: measurement is the key
Apr 06 2017 11:30 AM
Offline viewing has become a de rigueur feature among SVOD services like Netflix and Amazon these days, giving audiences the flexibility to download and watch content on-the-go as they continue to...
[Report] Video Production will see greater ROI with IP
Apr 04 2017 10:30 AM
Ooyala and the Digital Production Partnership, better known as the DPP, recently collaborated to build The Business Benefits of IP Production to identify which video production environments will see...
SVOD, Mobile
Binging is big, small screens’ share rising, original content scores
Mar 23 2017 6:45 AM
Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or...
Pay TV, SVOD, Millennials
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM
Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and...
Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.   Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes...
Advertising
Video header bidding is a question of should you, not can you
Mar 08 2017 8:30 PM
This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"   If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the...
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise. However, in Ooyala’s new Video Index Extra report, “Broadcasters Shy to Adopt Programmatic: Challenges and Solutions," we find that...
OTT, Content
Kids SVOD market heats up with YouTube Red original programming
Feb 15 2017 4:00 PM
As more niche audiences flock to OTT services devoted to their specific interests today, a focus on kids SVOD programming is becoming a popular strategy for OTT providers to capture and keep cord-...
For SVOD, churn much less of a threat than for pay TV
SVOD, Pay TV
For SVOD, churn much less of a threat than for pay TV
Feb 06 2017 8:15 AM
OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, according...
Live sports
Facebook Live stream of PPV boxing match a wake-up call to industry
Feb 06 2017 6:00 AM
This past weekend,  the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was...
Live sports, Live Streaming
PGATour optimized with Facebook Instant Articles
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than...
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Millennials, Cord Cutting, Pay TV
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Jan 18 2017 4:15 PM
Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the...
Online Video, Online Video Advertising
Going Flash-Free with Video: Transitioning Successfully
Jan 18 2017 12:45 PM
This post first originally appeared in Videonuze.  As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes....
HOOQ gets $25M more in funding as fight for APAC SVOD heats up
APAC, SVOD
HOOQ gets $25M more in funding as fight for APAC SVOD heats up
Jan 12 2017 10:30 AM
HOOQ, the other Southeast Asia subscription video on-demand (SVOD) platform that wants to go toe-to-toe with Netflix (Malaysia’s iFlix also hopes it can punch above it weight), has gotten a $25...
Netflix original Korean content plays to markets in SE Asia, Korea & China - eventually
APAC, Netflix, SVOD
Netflix original Korean content plays to markets in SE Asia, Korea & China - eventually
Jan 11 2017 11:45 AM
Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more...
SVOD the star of struggling US home entertainment industry in 2016
SVOD, Online Video, Monetization
SVOD the star of struggling US home entertainment industry in 2016
Jan 09 2017 11:15 AM
Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015. Subscription...
Despite disparity in forecasts, programmatic continues rapid growth
Advertising
Despite disparity in forecasts, programmatic continues rapid growth
Jan 06 2017 6:00 AM
The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights. The global programmatic display advertising market was...

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