Industry News

Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017 3:45 PM
This article originally appeared in The Drum.   Wimbledon is here again, but let’s take a moment to reflect on how the ways that we consume sports has changed over the past 90 years since the BBC's...
online video play button
Online Video, Online Video Advertising
Digital, data and dollars at Vidcon
Jul 03 2017 2:00 PM
An estimated 30,000 online video creators, fans and industry players recently gathered for another successful Vidcon, the annual online video conference, in Anaheim, California.   Advances in digital...
Online Video Advertising, broadcasters
Fox joins YouTube in offering 6-sec. ad format; will other nets follow?
Jun 22 2017 9:00 AM
Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well. "...
production, content protection
Hollywood Under Cyberattack: How to Defend Against the Big Hack
Jun 08 2017 3:00 PM
This post originally appeared in Variety.  The Dark Overlord is threatening the content community. Time to unsheathe your lightsabers.   "The Dark Overlord," of course, is the person or persons who...
Pay TV, Live sports, Millennials
A skinny bundle without sports? Duh
May 25 2017 10:30 AM
Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels...
SVOD, Operators, Netflix
Should European operators worry about cord cutting as Amazon, Netflix push deeper into their market? Absolutely
May 25 2017 8:15 AM
When the Big Two come to play in your backyard, it’s time to up your game. Netflix and Amazon have launched a push into Europe that will likely result in some bad nights of sleep for operators, pay-...
Online Video
State of the media industry: data-driven video for the win
May 23 2017 3:30 PM
Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age.  
 Media platforms are morphing, monetization methods are...
Panelists at the Sports 2.0: The New Rules of Fan Engagement panel - NAB 4/24/17
Online Video
Sports is a fan’s game now
Apr 27 2017 12:15 PM
It’s springtime at the NAB show and building fan engagement for sports in the OTT era has been a hot topic this week in Las Vegas.   Sports 2.0: The New Rules of Fan Engagement featured a panel of...
artificial intelligence for video
The Value of Artificial Intelligence for Video
Apr 25 2017 6:30 PM
This post originally appeared on Microsoft"s Media & Cable blog   The explosion of video consumption across digital platforms and devices means that broadcasters and content creators are dealing...
Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017 12:30 PM
Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will...
Live Streaming, Sports, SVOD
Live sports are looking online to revive flagging interest – will it work?
Apr 20 2017 10:45 AM
Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline. Last season’...
Live Streaming
Easily syndicate live TV to Facebook, Twitter and Twitch with Ooyala
Apr 06 2017 3:15 PM
Social media has taken live streaming to the next level. While Periscope (owned by Twitter) and Facebook Live are the most popular, Twitter and Instagram launched their own live streaming at the end...
[Report] Video Production will see greater ROI with IP
Apr 04 2017 10:30 AM
Ooyala and the Digital Production Partnership, better known as the DPP, recently collaborated to build The Business Benefits of IP Production to identify which video production environments will see...
SVOD, Mobile
Binging is big, small screens’ share rising, original content scores
Mar 23 2017 6:45 AM
Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or...
Pay TV, SVOD, Millennials
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM
Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and...
Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.   Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes...
Advertising
Video header bidding is a question of should you, not can you
Mar 08 2017 8:30 PM
This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"   If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the...
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise. However, in Ooyala’s new Video Index Extra report, “Broadcasters Shy to Adopt Programmatic: Challenges and Solutions," we find that...
Facebook boards the mid-roll ad train
Feb 24 2017 4:30 PM
Facebook video is starting to look more like TV -- and chasing TV ad budgets as well.   The social media giant is now testing VOD mid-roll ad breaks with select partners, using the company’s new Ad...
OTT, Content
Kids SVOD market heats up with YouTube Red original programming
Feb 15 2017 4:00 PM
As more niche audiences flock to OTT services devoted to their specific interests today, a focus on kids SVOD programming is becoming a popular strategy for OTT providers to capture and keep cord-...
For SVOD, churn much less of a threat than for pay TV
SVOD, Pay TV
For SVOD, churn much less of a threat than for pay TV
Feb 06 2017 8:15 AM
OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, according...
Live sports
Facebook Live stream of PPV boxing match a wake-up call to industry
Feb 06 2017 6:00 AM
This past weekend,  the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was...

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