Industry News

Pay TV, SVOD, Millennials
Is cord cutting over? Far from it, and that’s creating new OTT opportunities
Mar 16 2017 1:15 PM
Has cord cutting finally run its course among U.S. operators who have, over the past five years, watched millions of subscribers walk away from traditional pay-TV delivery? Are Millennials – and...
Video Index
How will your AVOD service perform across the globe? New Q4 Global Video Index reports
Mar 14 2017 7:45 AM
Everyone watches online video the same way, right? Nope.   Ooyala’s Q4 2016 Global Video Index found that a publisher’s ad-supported content that’s distributed globally has a different – sometimes...
Advertising
Video header bidding is a question of should you, not can you
Mar 08 2017 8:30 PM
This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"   If you’re in the business of selling advertising or otherwise monetizing inventory, you’ve got to follow the...
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise. However, in Ooyala’s new Video Index Extra report, “Broadcasters Shy to Adopt Programmatic: Challenges and Solutions," we find that...
Facebook boards the mid-roll ad train
Feb 24 2017 4:30 PM
Facebook video is starting to look more like TV -- and chasing TV ad budgets as well.   The social media giant is now testing VOD mid-roll ad breaks with select partners, using the company’s new Ad...
OTT, Content
Kids SVOD market heats up with YouTube Red original programming
Feb 15 2017 4:00 PM
As more niche audiences flock to OTT services devoted to their specific interests today, a focus on kids SVOD programming is becoming a popular strategy for OTT providers to capture and keep cord-...
For SVOD, churn much less of a threat than for pay TV
SVOD, Pay TV
For SVOD, churn much less of a threat than for pay TV
Feb 06 2017 8:15 AM
OTT video viewers may be just about as fickle as traditional TV viewers, with roughly 19% churning some of their SVOD services during the past 12 months, which is down from 20% a year ago, according...
Live sports
Facebook Live stream of PPV boxing match a wake-up call to industry
Feb 06 2017 6:00 AM
This past weekend,  the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was...
Live sports, Live Streaming
PGATour optimized with Facebook Instant Articles
Feb 02 2017 1:15 PM
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than...
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Millennials, Cord Cutting, Pay TV
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Jan 18 2017 4:15 PM
Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the...
Online Video, Online Video Advertising
Going Flash-Free with Video: Transitioning Successfully
Jan 18 2017 12:45 PM
This post first originally appeared in Videonuze.  As web browsers move rapidly to sunset their support for Flash, companies that rely on Flash for video playback are being forced to make changes....
HOOQ gets $25M more in funding as fight for APAC SVOD heats up
APAC, SVOD
HOOQ gets $25M more in funding as fight for APAC SVOD heats up
Jan 12 2017 10:30 AM
HOOQ, the other Southeast Asia subscription video on-demand (SVOD) platform that wants to go toe-to-toe with Netflix (Malaysia’s iFlix also hopes it can punch above it weight), has gotten a $25...
SVOD the star of struggling US home entertainment industry in 2016
SVOD, Online Video, Monetization
SVOD the star of struggling US home entertainment industry in 2016
Jan 09 2017 11:15 AM
Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015. Subscription...
Despite disparity in forecasts, programmatic continues rapid growth
Advertising
Despite disparity in forecasts, programmatic continues rapid growth
Jan 06 2017 6:00 AM
The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights. The global programmatic display advertising market was...
AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Mobile, Cloud TV, Virtual MVPD
AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Jan 05 2017 5:30 AM
Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again. AT&T at CES this week previewed its 5G...
Is live TV dying? No, but it’s not as healthy as it once was
Pay TV, Cord Cutting, SVOD
Is live TV dying? No, but it’s not as healthy as it once was
Jan 04 2017 3:15 PM
Viewing time of live TV continued to decline in Q3, albeit by only a minute in from a year ago, as viewers increasingly tune in to time-shifted TV and online video. Nielsen said live TV viewing per...
Hulu live streaming price to be under $40; adds CBS, CBS Sports to line up
Cloud TV, Virtual MVPD, Content Deals
Hulu live streaming price to be under $40; adds CBS, CBS Sports to line up
Jan 04 2017 11:45 AM
Hulu’s entry into live streaming will launch within the next few months for less than $40/mo., according to Hulu CEO Mike Hopkins, who also announced the service had reached a deal with CBS for its...
Iflix looks to Hum for local content in Pakistan as it sets to deploy
APAC, SVOD, Content Deals
Iflix looks to Hum for local content in Pakistan as it sets to deploy
Jan 04 2017 7:15 AM
Iflix, the Netflix wannabe that has gained a toe-hold in some Asia-Pacific countries, is extending its content reach, signing a multi-year programming deal with Pakistan’s entertainment channel Hum...
LatAM, Live sports
Could streaming be the only way to watch Argentinian soccer?
Jan 03 2017 2:30 PM
Consumers’ appetite for live sports streamed online is continuing to create opportunities for leagues and teams around the world to expand their audiences and create new means to monetize their...
Demand for bandwidth, OTT video spurs FTTH investment in LatAm
LatAM, Broadband, OTT
Demand for bandwidth, OTT video spurs FTTH investment in LatAm
Jan 03 2017 1:45 PM
Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously...
Live Streaming, OTT
What are your firsts in 2016?
Dec 22 2016 1:30 PM
As the year comes to an end, I reminisce over some of the things I did. A few firsts come to my mind. I watched a live Opera for the first time ever. 2016 also happens to be the year I finally...
Buffering online video: Three strikes and you’re out
OTT, Advertising, SVOD
Buffering online video: Three strikes and you’re out
Dec 20 2016 5:30 AM
Call it the “three-strike rule.” A new survey from CDN Limelight found that 78% of OTT viewers will tolerate two buffering occurrences, but will abandon the video after three. Buffering remains the...

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