Video Distribution and Video Syndication

Video Distribution and Video Syndication

Digital video publishers need a solid video distribution strategy to maximize their opportunity; and the perfect strategy includes a video syndication platform to interact with distribution partners. In fact, an effective online video distribution plan, coupled with well designed content syndication tools, may be the most effective monetization approach available.


Ooyala Video Distribution and Video Syndication Platform

Ooyala makes it easy to create your one video distribution network, with simple integrations that make it a snap to hook into top video distribution sites. Then we deliver video syndication controls, which ensure you have control over your content and the revenue it generates - control publishers cannot maintain when using only YouTube syndication.

Video Distribution & Syndication: Growing A Profitable Business

Where web video distribution used to be an end in itself, today’s Digital TV providers are under constant pressure to broaden their video distribution strategy. Often burned by attempting to optimize content syndication revenues from YouTube, where they often experience disappointing results, providers know there must be more they can do to create a web syndication service that will help them to drive real profits from video distribution over IP.

Businesses seeking to build online video distribution services must flawlessly execute a sophisticated video syndication strategy if they are to reach their full potential. Ooyala provides comprehensive distribution and syndication capabilities, including:


Online Video Distribution

Managing and distributing your content across your own sites and apps is only the beginning. We help you to develop the video distribution network you need to create partnerships with other publishers - use MRSS feeds, XML documents, or a range of other approaches to distribute your video content more broadly.

OTT Video Syndication

It’s not enough to get the video available for others to use: you need a video syndication strategy that appropriately defines the rewards earned by each partner for each video play.

Beyond YouTube Syndication

YouTube syndication brings your video content outstanding exposure, but limits your ability to truly execute a sophisticated video distribution strategy - because you do not control the monetization approach or revenue share.


Distributed Content - More Viewers

When you build a video distribution network, you reach audiences who may not yet have discovered your site or apps. Working with the top video distribution companies can create exponential growth in your audience.

More than Video on Demand Distribution

Ooyala considers video on demand (VOD) and live content to be equally important - and we will ensure that your video syndication strategy includes the ability to distribute and monetize live content.


Ooyala Video Syndication Drives Measurable Results

Ooyala enables monetization through both our core platform, as well as via integration with leading partners including Google, and YouTube. By combining the power of advertising (AVOD), pay-per-view (TVOD), and subscription (SVOD) monetization models, Ooyala helps you build the online video distribution platform you need to execute a strategy guaranteed to give you the advantage in the marketplace.

Companies like ESPN, Sky Sports, Univision, and Caracol, use Ooyala’s video distribution and syndication options to drive some of the world’s leading OTT offerings. Our real-time analytics provide the metrics to continuously improve returns on any monetization strategy. From ad monetization options (for instance The Telegraph newspaper), to download-to-own environments (see Comedy Central Direct), to extensive subscription-driven offerings (see Presto), Ooyala customers are building the next generation of Digital TV.

Learn more about Ooyala Video Distribution and Syndication Solutions
and how we can help your business.