If original content is the coin of the realm in terms of streaming success, local original content is the true jewels that separate the chaff from the wheat. Nowhere is that more clear than in the international market being mined by Netflix for its next 50 million subscribers – and in its plans to spend more in 2019 than the $1 billion it’s on track to spend on new content with European roots in 2018.
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Let's go back in time 5 years to see how much the market has changed since then. In 2013:
When the Big Two come to play in your backyard, it’s time to up your game.
Netflix and Amazon have launched a push into Europe that will likely result in some bad nights of sleep for operators, pay-TV channels and broadcasters looking themselves to do more business over the top.
Netflix has joined the long list of over-the-top services that are looking to use South Korean dramas as a lure to draw new viewers in Asia, while at the same time making its own service more competitive to local services in South Korea.
The company today announced it had contracted for a 12-episode original series based on a South Korean online comedy series. The series will debut in 2018.
Netflix is serving as the “gateway drug” for subscription video on-demand (SVOD) users in Australia, as it’s often the first service consumer’s trial before adding others.
A report from Roy Morgan Research points out that other services in the market, like Stan, benefit from continued Netflix growth.
Christmas arrived a little early for Netflix subscribers around the world. The streaming giant, in a blog post today, said it has begun to offer a download option for subscribers worldwide that allows them to view content offline.
The feature is included in all plans and is available for phones and tablets on Android and iOS. And, it's free.
Bad news for commuters and road warriors hoping to catch up on The Crown or House of Cards: There’s no truth to the rumors – rampant over the past couple of weeks – that Netflix will be offering content for offline viewing in the near future (or, ever for that matter)… at least not in the United States and probably not in any market that has a highly developed WiFi and broadband infrastructure, like most of Western Europe.
Pakistan’s PTCL has signed a partnership agreement with Netflix for the Pakistan market, with each said saying they’ll “use their respective resources for mutual benefit, utilizing and maximizing the viewing experience and penetration of Netflix services in Pakistan.”
APAC’s subscription video on-demand (SVOD) subscriber numbers will more than double to 157.8 million by 2021, up from an anticipated 76.1 million at the end of 2016, a new report says. That’s an increase of 279% from the 41.7 million subscribers the region had at the end of 2015.
The rapid scaling comes as an increasing number of services launch in the region and as the Netflix deployment to the entire region in January of this year begins to gain traction.
As Netflix’s subscriber growth in the United States, where the streamer already is in 45 million households, slows, it should come as no surprise that the bulk of its future growth is expected to come from its international business.
In fact, IHS this week forecasts that not only will growth be more rapid globally moving forward, but that the number of international subscribers will surpass U.S. subs by 2018.
Netflix is planning to increase its investment in original and licensed content beyond the $6 billion it spent this year, Chief Content Officer Ted Sarandos told the Television Critics Assn. in Beverly Hills Wednesday.