The number of smart TVs and streaming media players in U.S. broadband households continues to grow with more than half of all connected HH owning a smart TV and 40% at least one streaming media device.
That younger consumers are turning away from traditional delivery of TV is no surprise, it’s a trend that has been surfaced before and talked about ad nauseam. It’s something I’ve talked a lot about over the past five years in Ooyala’s Global Video Index, as we saw an increasing migration to mobile devices for consumption of all OTT content, especially live sports, and all the while warning that the generation following Millennials could prove to be even less TV-centric.
Global SVOD revenues likely will top $35.04 billion in 2018, an increase of more than 40% since 2017’s $24.87 billion and 214% since the $11.16 billion in SVOD revenue during 2015, a new report says. The biggest gains have come in China, where SVOD revenues are projected to increase 708% to $3.709 billion in 2018, compared to $459 million in 2015.
Want one word to describe 5G, the next-gen wireless technology set for widespread global deployment by mid-2020? How about change? Or, better yet, opportunity? Especially for content companies.
At last week’s inaugural Mobile Video Industry Council in London, attendees were told as much as 90% of all 5G traffic could be mobile video, based on current trends and the upward trajectory of mobile video traffic, which has grown more than 50% year-on-year.
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Let's go back in time 5 years to see how much the market has changed since then. In 2013:
The big news at IBC 2018– like the news from its American cousin, the NAB Show in April – was “Content,” with a capital “C,” how to deliver it faster and more economically. Monetization, too, was huge. “ROI” was as common as Heineken on the lips of attendees.
The shift in content consumption patterns towards digital platforms is too massive to ignore. It was reported in a recent study that OTT (over-the-top) services doubled their hours of content offerings over the last 12 months.
Revenues from European subscription video on demand (SVOD) services are expected to nearly triple to $12.4 billion, easily bypassing the combined revenues of ad-based online videos (AVOD), download-to-own video (DTO) and online video rentals, according to a new report.
Way back in 2011, just as Netflix was teething on the fingers of pay-TV operators, Amazon launched its own SVOD service, Prime Instant Video.
It largely was overlooked, already a latecomer behind Netflix and Hulu et al. But, in a column I wrote when I was editor of FierceOnlineVideo, I warned that the nascent service was as much – if not a bigger – threat to the pay-TV industry and Netflix than any of the other services.
Why? Amazon’s e-tail roots.
Subscription video on demand (SVOD) is growing on a global scale, nowhere more so than in APAC where users are expected to more than double by 2023 to more than 351 million.
Netflix is expected to be only the fourth largest service in terms of subscribers – at 24 million – behind a trio of Chinese services, Tencent (82 million subscribers), iQiyi (80 million subscribers) and Alibaba subsidiary Youku Tudou (33 million subscribers).
While European pay-TV operators haven’t seen the same cord cutting trend as in North America, over-the-top video – both subscription based (SVOD) and advertising based (AVOD) – continues to gain traction on the continent.
A new report from Dataxis said the European pay-TV market grew by just 0.3% in Q1 2018 over Q4 2017, the lowest quarter/quarter net adds on record, ending the quarter with 185 million subscribers. Since Q 1 2017, pay-TV has seen its subscriber base grow 3.3%.