Just more than one-in-10 people say they intend to keep their cable subscriptions, according to a new survey of Americans who currently have, or have had, cable service.
It’s a question that everyone in the industry has been asking and we’re about to see just how price sensitive Netflix viewers are – a question that will also go a long way toward answering the broader segment question for SVOD providers.
Netflix is bumping prices on its subscriptions $1 for its basic plan, $2 for its most popular HD standard plan and $2 for its highest tier, 4K Premium. The 18% increase for the two premier plans is the biggest it’s ever jumped.
Roku streaming devices are hot at the moment with the company reporting its customers are streaming almost three hours of content a day. It’s seen a 40% year-over-year increase in the amount of active users on its devices during the 4th quarter and, citing preliminary data, said its 27 million active accounts watched 7.3 billion hours of streaming, a 68% surge from a year ago. For the year, it recorded 24 billion streaming hours, a 61% Y/Y jump.
For those of you keeping track, the video content flood continues unabated with a record 495 scripted shows available to audiences in the U.S. in 2018. That’s up from 487 in 2017 and – more importantly – represents the first time there were more scripted series appearing on streaming outlets than on broadcast networks or basic cable.
U.S. consumers in the 18-34 demo spend nearly 60% of their time watching video and listening to music doing so on connected devices, significantly more than the rest of the population, according to a new study from Nielsen, which also said connected share for all adult Americans was 41%.
Amazon’s experience in broadcasting live sports apparently has whet its appetite for more. The e-commerce giant – according to a CNBC report – is in the running for Disney’s 22 regional sports networks that the Mouse Network has to offload as part of its deal in acquiring 21st Century Fox.
Global SVOD revenues likely will top $35.04 billion in 2018, an increase of more than 40% since 2017’s $24.87 billion and 214% since the $11.16 billion in SVOD revenue during 2015, a new report says. The biggest gains have come in China, where SVOD revenues are projected to increase 708% to $3.709 billion in 2018, compared to $459 million in 2015.
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Let's go back in time 5 years to see how much the market has changed since then. In 2013:
Revenues from European subscription video on demand (SVOD) services are expected to nearly triple to $12.4 billion, easily bypassing the combined revenues of ad-based online videos (AVOD), download-to-own video (DTO) and online video rentals, according to a new report.
Almost two-thirds of mobile network operators (MNOs) worldwide already are offering a mobile video service as part of their portfolio, a reaction to the changing content-consumption habits of consumers, especially Millennials and Gen Edge.
Way back in 2011, just as Netflix was teething on the fingers of pay-TV operators, Amazon launched its own SVOD service, Prime Instant Video.
It largely was overlooked, already a latecomer behind Netflix and Hulu et al. But, in a column I wrote when I was editor of FierceOnlineVideo, I warned that the nascent service was as much – if not a bigger – threat to the pay-TV industry and Netflix than any of the other services.
Why? Amazon’s e-tail roots.
More research that shows the continuing adoption of SVOD services in the United States: 69% of all U.S. households now are subscribing to at least one over-the-top video service, up from just 52% in 2015. And, the survey counts just Netflix, Amazon Prime or Hulu, just more than 1% of the roughly 220 SVOD services available to U.S. consumers.