Live Streaming, Sports, Mobile
World Cup kicks up live streaming 141% over 2014; how much higher will it go?
Jun 21 2018

Early World Cup matches have seen concurrent streams more than double from the peak match of the 2014 World Cup. QoS specialist Conviva says Iceland’s 1-1 tie with Argentina (and its superstar Lionel Messi) June 16 had a peak concurrent audience of 7.7 million, more than twice the 3.2 million from 2014’s top game. In fact, all the matches played so far have exceeded 2014’s top game.

Sports, APAC, Live Streaming
NFL making a pass at China
Aug 22 2017

The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.

Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.

Live Streaming, Sports, SVOD
Live sports are looking online to revive flagging interest – will it work?
Apr 20 2017

Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline.

Operators, Pay TV, Sports
Dish banking on NBA rebound, 1st operator to offer ‘Team Pass’
Oct 25 2016

Satellite pay-TV provider Dish Network is offering NBA Team Pass to its subscribers, the first pay-TV provider in the U.S. to make the $119 single-team package available. The deal delivers any out-of-market game for any of the leagues’s 30 teams live to subs. (Dish also will continue to offer NBA League Pass, which includes up to 40 live and on-demand out-of-market games for $199.)

APAC, Live Streaming, Sports
Emirates Melbourne Cup partners with Twitter for live stream of Nov. 1 race
Oct 14 2016

The 2016 Emirates Melbourne Cup, one of Australia’s most followed Thoroughbred horse races, will be streamed to a global audience thanks to a deal between the Victoria Racing Club (VRC) and Twitter.

The partnership for the Nov. 1 race, the richest two-mile handicap in the world, is the first live-streaming deal Twitter’s made for a major event outside the U.S., although it did stream this year’s Wimbledon matches after they were completed.

SVOD, Sports
NHL launching a digital power play
Oct 13 2016

NHL fans were quick to dismiss FoxTrax (aka “the Glow Puck”) when it was introduced during Fox telecasts of games from 1996 to 1998. It may be time to bring it back if the NHL’s new streaming play – which targets younger viewers who are eschewing traditional television and consuming an even-increasing amount of content on smartphones – gains traction among its target audience, smartphone wielding Millennial males.

Sports, Monetization, Commentary
Sports rights rise, viewership declines… what's happening here?
Oct 13 2016

After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.

Live Streaming, Sports
Facebook Live offering the NBA and high school football this week
Oct 11 2016

The NFL’s experiment with Twitter and Thursday Night Football is in high gear and getting pretty solid reviews, so it should come as no surprise that the other social media site, Facebook, isn’t planning to sit on the sidelines as live sports becomes a significant part of social media strategy.

Sports, Live Streaming, OTT
Twitter scores with NFL stream; the wave of the future? Yep
Sep 16 2016

A couple of buffers, a bit of delay (maybe 30 seconds?), but Twitter’s stream from its inaugural NFL Thursday Night Football game played better than the Buffalo Bills, who lost – for the record -- to the New York Jets, 37-31.

Picture quality on an iPad, connected TV (via Apple TV) and on my phone was solid, even when playing at the same time. And, surprise, there were no hoops to jump through to watch the game, no pay-TV authorization, no logging in, nada.

Sports, Live Streaming, Social TV
Twitter buckles up, gets ready to roll with 1st streamed NFL game
Sep 15 2016

Planning to watch NFL Thursday Night Football on Twitter? You may actually be able to see the game now that Twitter has rolled out a new app that lets you watch on the big screen… assuming you have an Apple TV, Amazon Fire TV or Microsoft Xbox One connected to said screen.

The company rolled out the free app this week as it prepares to stream the first of its 10 scheduled Thursday night games, starting with the N.Y. Jets and the Buffalo Bills

Live Streaming, Sports
2B minutes streamed from Rio; opportunities missed?
Aug 15 2016

Streaming is the gift that keeps on giving to NBCUniversal, which is struggling to reach the traditional TV viewership levels in Rio that it experienced in London.

Sports, Broadcaster
Rio Olympics: A plethora of viewing options
Aug 04 2016

For the first time since 1996, the Summer Olympics will fall squarely in the daytime for viewers in the United States. That – and our growing reliance on smartphones – means that this Olympics likely will be the most “mobile” games ever.

With the bulk of events occurring during the workday, fans are going to be spending a lot of time watching on smartphones while they commute to work and back, as well as on computers and tablets during the workday.