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OTT
5 key trends in the digital media industry
Jun 01 2018

The global streaming video industry is in the middle of a growth spurt currently as new OTT services launch and traditional content owners and distributors weigh their entry into a market that’s nowhere near its long-term peak in terms of subscribers and revenue.

In 2012, there were about 46 million OTT subscribers worldwide, that’s estimated to have increased to 401 million last year. Researcher IHS Markit said it expects that number to reach 650 million in just three years.

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Ooyala News
How you can make more money with your content archive and A.I.
Feb 21 2018
“I don’t even know what I have in my archive at this point.”
 
That’s a common refrain we hear at Ooyala. Content companies dealing with the pressures of creating content more quickly with fewer budget resources are struggling to find, manage and monetize the vast amounts of video assets that now exist in their archives. 
 
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Ooyala News
New enhancements to Ooyala Live bring broadcast reliability to OTT world
Nov 15 2017
There’s little question that live video will be a major part of the future of OTT. Cisco is predicting that live video will grow to 13 percent of all internet video traffic by 2021 (up from just 3 percent in 2016).
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Ooyala News
Webinar: benefits of utilizing a cloud-based solution for live OTT
Nov 08 2017
You’ve heard it, and it’s true: VOD alone isn’t enough any more. 
 
Today’s viewers want access to high-quality live content wherever they are. For creators and broadcasters, that means a whole new approach to OTT via a holistic end-to-end experience.
 
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Ooyala News
Zoomin.TV cuts production time by roughly 70% with Ooyala
Oct 31 2017
Zoomin.TV is the world's largest online video publisher and a leader with today's hottest audience: Generation Z. Their production secret? Ooyala Flex.
 
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Ooyala News
Metadata: new challenger for the title of “king” of the industry
Aug 30 2017
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.
 
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Pay TV, OTT, Big Data
Data? A growing, critical resource for the pay-TV and OTT industry
Jul 25 2017

Earlier this year, a survey of pay-TV providers by the Pay-TV Innovation Forum 2017 found that the majority of pay-TV execs believed data and analytics will be critical to pay TV direction over the next five years.

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Ooyala News
OVPs are out. IVPs are in.
May 10 2017
Ooyala’s new white paper Four Stories of OTT Success: How Broadcasters Can Win in OTT with Integrated Video Platforms shows how leading broadcasters are shifting away from Online Video Platforms (OVPs) toward Integrated Video Platform (IVP) solutions.
 
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Ooyala News
Ooyala fuels OTT growth around the world
Feb 28 2017
Ooyala’s new white paper “Four Stories of Video Success: Ooyala Fuels OTT Growth Around the World” discusses how global customers face challenges in OTT video. We’re helping companies including Sky Sports, Viacom18 and Toca Boca through our comprehensive suite of video products and services designed to help broadcasters and media companies maximize their OTT revenue potential. 
 
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Ooyala News
Here’s how to avoid failing with a niche SVOD service
Jan 31 2017
Ooyala’s new white paper “Why SVOD Services Fail: 5 Common Mistakes and How to Avoid Them” comes from Ooyala’s Strategic Media Consulting team. It examines the current state of SVOD services and common mistakes providers have made. Harnessing insights the team has gathered through its many global SVOD engagements, the white paper discusses what makes a service sink or swim and provides guidance on how niche SVOD providers can succeed in this highly contested space. 
 
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LatAM, Broadband, OTT
Demand for bandwidth, OTT video spurs FTTH investment in LatAm
Jan 03 2017

Growing consumer spending power and affordable multiplay service bundle are fueling the adoption of prepaid satellite pay-TV services (DTH) in Latin America, especially among consumers who previously were not able to afford service offerings.

That new class of subscribers, in turn, is influencing operators to invest in expanded networks, especially fiber-to the-home (FTTH).

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Cloud TV, SVOD, OTT
OTT is booming globally, but issues remain
Dec 09 2016

Nearly a third of all consumers in six key world markets are planning to take an SVOD subscription but, according to a new report, 50% of new subscribers will cancel their subscriptions within six months.

The report, from subscription, billing and CRM specialist Paywizard, also says about one-in-eight existing SVOD subscribers will take an additional pay-TV subscription.

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