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Content
Start with your content endgame in mind
Jun 14 2018
One topic held center stage at this week's Variety Tune In! TV Summit: The complexity of producing and marketing content in the era of multiple platforms and "peak TV.”
 
Top producers, executives, and talent including Judd Apatow shared their insights on the creative process and strategies for success as today’s content becomes ever more driven by data, competitive pressures and audience appetites.
 
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Ooyala News
Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Dec 08 2017
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since.
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Online Video
Online TV & movie piracy losses to soar to $52 billion
Oct 30 2017

If your Halloween costume includes an eye-patch, cutlass, some serious swagger and the phrase, “Aye, matie,” you’ll probably be best advised to stay away from Hollywood parties where the word “pirate” this week is being connected to “$52 billion loss.”

A new report from Digital TV Research posits that revenue losses due to piracy are expected to double between 2016 and 2022 to the tune of $51.6 billion, a significant chest of gold, and that total doesn’t include sports and pay TV.

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Ooyala News
It’s a new era for sports broadcasting
Sep 06 2017
Live sports is the most valuable — and expensive — digital content today, industry experts say. In many cases, it’s the core factor that’s keeping audiences (and advertisers) from abandoning linear broadcast and pay TV outright. 
 
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Ooyala News
Metadata: new challenger for the title of “king” of the industry
Aug 30 2017
Metadata — information about all of the elements that make up a piece of video — is now competing to lead the industry into the future. It’s playing an increasingly powerful role in video, alongside the creative and finished product itself.
 
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Online Video, Online Video Advertising
Digital, data and dollars at Vidcon
Jul 03 2017
An estimated 30,000 online video creators, fans and industry players recently gathered for another successful Vidcon, the annual online video conference, in Anaheim, California.
 
Advances in digital video consumption, data usage and monetization were among the key insights that emerged from the event:
 
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Online Video
State of the media industry: data-driven video for the win
May 23 2017
Ooyala’s new State of the Media Industry 2017 report shows that data-driven video has officially become the beating heart of the digital age. 
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The Value of Artificial Intelligence for Video
Apr 26 2017
This post originally appeared on Microsoft"s Media & Cable blog
 

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