Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015.
Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.
An edited version of this article first appeared in Exchangewire.
This post originally appeared in Chief Marketer.
Ads, or, no ads? SVOD service Hulu is discovering there’s a demand – albeit so far, a demand of uncertain size -- for the ad-free model it introduced earlier this month, despite the higher price tag it carries.