Ooyala News
How you can make more money with your content archive and A.I.
Feb 21 2018
“I don’t even know what I have in my archive at this point.”
 
That’s a common refrain we hear at Ooyala. Content companies dealing with the pressures of creating content more quickly with fewer budget resources are struggling to find, manage and monetize the vast amounts of video assets that now exist in their archives. 
 
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017
Like all good trends, programmatic advertising is on the rise.
SVOD, Online Video, Monetization
SVOD the star of struggling US home entertainment industry in 2016
Jan 09 2017

Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015.

Programmatic, Ad Technology
It’s RIP for SSPs: here’s why
Oct 13 2016

This post originally appeared in Exchangewire

Ooyala News, Ad Technology, Monetization
Think Mid-Rolls: New report
Sep 15 2016
 
As video advertising continues to soar, and our customers continue to see major success with Ooyala Pulse, we got to thinking: how are viewers engaging with different ad formats and what are the trends to be mindful of and leverage as the boom of video advertising ensues.
 
EMEA, Analytics, Ad Technology, Mobile
Publishers say smartphone, tablet traffic up last year, worry about ad blocking
Sep 07 2016

Some 60% of publishers in the United Kingdom are expecting the number of programmatic partnerships to rise in 2016, according to a new survey, that also shows 80% of respondents believe monetization of data to be an important part of their business.

AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016
This is the third of a four-part series.
 
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
Content
Building ROI with original video content
Mar 25 2016

This post originally appeared in Chief Marketer.

SVOD, Monetization
Hulu CEO says ad-free SVOD option off to a good start
Sep 30 2015

Ads, or, no ads? SVOD service Hulu is discovering there’s a demand – albeit so far, a demand of uncertain size -- for the ad-free model it introduced earlier this month, despite the higher price tag it carries.

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