For several quarters we’ve reported in the Global Video Index that long-form (20+ mins.) video increased to over 50% of time watched on every device: connected TVs, tablets, PCs, even smartphones, the smallest screen of all and a bit of a head-scratcher. This quarter, again, long-form made up more than 50% of time watched on every screen. It was the third time in the past five quarters that’s happened. It is no longer an anomaly, it’s a trend.
Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.
The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.
Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.
Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or complimentary – services to assure that their own content is easily discoverable and easily accessible.
As I write this post, I just finished watching an episode of Narcos Season 2. On the plane. Without paying for WiFi (which doesn't work for streaming on most airlines anyway). Just in time for holiday travel, Netflix now offers offline playback.
DirecTV Now viewers who signed up for AT&T’s new streaming hoping to watch the NFL on local Fox channels were disappointed last weekend when they discovered the content was blacked out. They may not be much happier this week if they planned to watch a game on their mobile devices.
Eros Now, an over-the-top (OTT) Bollywood entertainment platform owned by Eros International, says it has topped two million paid subscribers worldwide after signing deals with a number of 4G-focused telecom players in India, including Reliance Jio, Airtel, IDEA Cellular Network and more recently Vodafone.
The four platforms give Eros a potential reach of 686 million subscribers, nearly 60% of India’s total mobile user base of more than 1 billion.
There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.
Netflix is serving as the “gateway drug” for subscription video on-demand (SVOD) users in Australia, as it’s often the first service consumer’s trial before adding others.
A report from Roy Morgan Research points out that other services in the market, like Stan, benefit from continued Netflix growth.
The U.K. government is planning to spend more than $1.24 billion (£1.0 billion) to modernize the country’s digital infrastructure with the goal of full-fiber broadband and 5G wireless technology nationwide by 2020-21.