Gone are the days when video editing was a labor-intensive, isolated job where a “craft editor” would spend hours locked up in an edit suite. Drowning in videotapes (later USB drives) containing hundreds or even thousands of hours of video, the editor's challenge was to tame those rushes into a meaningful story.
"How can I deliver more content in less time?"
That's the single question we heard most often at the IBC show last month. If you were one of the throngs of industry pilgrims who made their way to Amsterdam, perhaps that's still the question that stands out as you sort through the masses of wonderful products, ideas and buzzwords on offer there.
Intro to the Value of Page Speed
Google has long established that their SEO algorithm includes page speed as a ranking factor. This was further emphasized in early 2018 when they announced it would be a factor for their mobile index, whereas previously the page speed variable was only applied to the desktop browser index.
The shift in content consumption patterns towards digital platforms is too massive to ignore. It was reported in a recent study that OTT (over-the-top) services doubled their hours of content offerings over the last 12 months.
Like most of us these days, you probably have a favorite TV show. A show that makes you want to binge-watch it over and over again. For me that's NBC’s Parks and Recreation, something about the citizens of Pawnee, Indiana has me coming back and re-visiting this odd, yet charming show.
In part 1 of Ooyala’s three-part white paper series, Transform Your Content Supply Chain with Metadata, we began our look at how metadata and advanced technologies are improving processes throughout the content supply chain and elevating consumer experiences and profits.
But the benefits of metadata don’t stop at production.
The demands for first-to-market video content, at the highest quality and lowest cost are exploding. Are you prepared to keep up? To help you respond, Ooyala recently launched the Ooyala Flex Media Platform. It will change the way your content is distributed and monetized throughout its lifespan.
Ooyala Founder and CTO Belsasar Lepe has been selected as one of NYC Television Week’s 40 Under 40 Awards recipients, honoring “the media innovators who are redefining the media landscape in an age of change.”
The award is sponsored by Future US, the leading information and event producer for professional communications, entertainment and education technology markets.
It’s the 89th minute, Ronaldo is stepping up for a penalty kick… and your live stream decides to buffer or go down entirely. Imagine the agony of your thousands of viewers. Imagine the scalding social media posts. Imagine the hit to your reputation.
Even when the World Cup isn’t on the line, viewers will abandon your service if a video doesn’t play within two seconds. After five seconds of start time, drop-off rates climb exponentially.
For several quarters we’ve reported in the Global Video Index that long-form (20+ mins.) video increased to over 50% of time watched on every device: connected TVs, tablets, PCs, even smartphones, the smallest screen of all and a bit of a head-scratcher. This quarter, again, long-form made up more than 50% of time watched on every screen. It was the third time in the past five quarters that’s happened. It is no longer an anomaly, it’s a trend.