In part 1 of Ooyala’s three-part white paper series, Transform Your Content Supply Chain with Metadata, we began our look at how metadata and advanced technologies are improving processes throughout the content supply chain and elevating consumer experiences and profits.
But the benefits of metadata don’t stop at production.
The demands for first-to-market video content, at the highest quality and lowest cost are exploding. Are you prepared to keep up? To help you respond, Ooyala recently launched the Ooyala Flex Media Platform. It will change the way your content is distributed and monetized throughout its lifespan.
Ooyala Founder and CTO Belsasar Lepe has been selected as one of NYC Television Week’s 40 Under 40 Awards recipients, honoring “the media innovators who are redefining the media landscape in an age of change.”
The award is sponsored by Future US, the leading information and event producer for professional communications, entertainment and education technology markets.
While consumers may be king of the new digital video ecosystem, content remains the coin of the realm. Studios, broadcasters and other distributors and aggregators are hurrying to get original content out to as many endpoints and markets in as short a period of time as possible to better engage consumers and grow subscriber rolls.
It’s the 89th minute, Ronaldo is stepping up for a penalty kick… and your live stream decides to buffer or go down entirely. Imagine the agony of your thousands of viewers. Imagine the scalding social media posts. Imagine the hit to your reputation.
Even when the World Cup isn’t on the line, viewers will abandon your service if a video doesn’t play within two seconds. After five seconds of start time, drop-off rates climb exponentially.
For several quarters we’ve reported in the Global Video Index that long-form (20+ mins.) video increased to over 50% of time watched on every device: connected TVs, tablets, PCs, even smartphones, the smallest screen of all and a bit of a head-scratcher. This quarter, again, long-form made up more than 50% of time watched on every screen. It was the third time in the past five quarters that’s happened. It is no longer an anomaly, it’s a trend.