Ooyala News, Ad Technology, Monetization
Think Mid-Rolls: New report
Sep 15 2016
As video advertising continues to soar, and our customers continue to see major success with Ooyala Pulse, we got to thinking: how are viewers engaging with different ad formats and what are the trends to be mindful of and leverage as the boom of video advertising ensues.
Monetization, Online Video
5 ways media companies can make money with online video
Mar 16 2015
This post originally appeared in Streaming Media’s OnlineVideo.net
Monetization, Online Video Advertising
The new TV demographics: the 'ads' and the 'ad-nots'
Nov 10 2014
This article first appeared in VentureBeat.
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
A quick TV ad history lesson…
White Paper, Ooyala News, Events, Monetization
Webinar: Debunking the 5 most common misconceptions about OTT
May 28 2014

Over the top video delivery is one of the fastest growing segments of the digital media industry and it’s increasingly becoming a focus for content owners and distributors.

Events, Monetization, Ooyala News
Thursday Webinar: Making money from OTT services
May 06 2014

Ooyala’s Sarah Kiefer, a product marketing lead based in Ooyala's London office, will be part of a Fierce Markets webinar, Making Money from OTT.

The webinar takes a deeper look at how pay-TV providers, faced with rising programming costs, are looking for ways to benefit from over-the-top entertainment.

Events, Monetization, Ooyala News, Sports
How to maximize sports content rights
Mar 21 2014

The almost 800,000 U.S. viewers who live streamed the United States-Canada Sochi Olympics semifinal hockey game added 20% to the total U.S. hockey audience of 4.1 million viewers on TV. Overall, NBC saw nearly 62 million unique users visit its digital platforms.

White Paper, Ooyala News, Monetization
Ooyala Cloud Video Technology Delivers Nearly 500% ROI, Pays For Itself in 3 Months
Oct 30 2013
In fact, over 2.2 billion people will view Internet video in just four years time. In 2017, 85% of all Americans will regularly consume online video
Big Data, Monetization, White Paper
Here’s How Big Data & Analytics Increase Video Revenue
Oct 23 2013
In early 2013, the average U.S. viewer in a broadband home watched more than 6 ½ hours of internet video per week. In fact, American adults now spend more time in front of tablets, smartphones and PCs than traditional television sets. 
More video viewed on more connected devices means more data events for publishers to leverage during their decision making. 
Big Data, Monetization, White Paper
The Most Important Data to Inform Your Video Strategy
Oct 08 2013
At Ooyala, we are obsessed with data.
Trying to find the most important data to inform your video strategy — whether for content programming or monetization — is the holy grail of video analytics. What is that piece of data that matters most? 
The easy answer — the answer that consultants always love to use — is “It depends.” 
Monetization, Events, Big Data
Learn How To Drive More Revenue, Engagement With Online Video: Webinar
Jul 19 2013
WordPress powers nearly one fifth of the world’s websites, some 60 million globally at last count. The businesses built on Wordpress are a ‘Who’s Who’ of leading brands, from CNN to GM; Lollapalooza to IZOD; TechCrunch to Mashable.
Big Data, Monetization, Partners
The Power of Information: iROKO Boosts CPMs with Online Video Data
Jul 11 2013
We’re big fans of online video data here at VideoMind, which is why we loved seeing a recent email from iROKO Partners that highlighted their desktop, mobile, and advertising video metrics from the first quarter of this year.
Some highlights:
  • Desktop viewers watched 5.2 million hours of iROKO content for an average of 26 minutes per session in Q1.
  • 85% of iROKO desktop viewers were returning visitors. 
Big Data, Monetization, EMEA
British Streaming Media Viewed Longer in U.S. Than U.K.
Mar 14 2013

This article originally appeared on nScreenMedia and is published here with permission.