SVOD, Online Video, Monetization
SVOD the star of struggling US home entertainment industry in 2016
Jan 09 2017

Some good news for the home entertainment industry – depending upon which segment of the industry you’re part of: Consumers spent nearly $18.3 billion in 2016, a 2% increase from 2015.

Programmatic, Monetization, SVOD, AVOD
AVOD in US continues to see growth, but SVOD gains in popularity
Dec 12 2016

Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.

Sports, Monetization, Commentary
Sports rights rise, viewership declines… what's happening here?
Oct 13 2016

After seeing double-digit growth rates for the past three years and a compound annual growth rate of nearly 8.6% between 2010 and 2015, media rights for North American sporting events for TV and streaming are forecast to moderate slightly through 2020 to a CAGR of 5.5%, a new study says.

Ooyala News, Ad Technology, Monetization
Think Mid-Rolls: New report
Sep 15 2016
As video advertising continues to soar, and our customers continue to see major success with Ooyala Pulse, we got to thinking: how are viewers engaging with different ad formats and what are the trends to be mindful of and leverage as the boom of video advertising ensues.
Ad Technology, EMEA, Monetization
Use of ad-blocking technology in Nordic region tops 30%
Jun 02 2016

Sweden has the highest percentage of consumers using ad-blocking technology, according to a new report that says ad blocking generally is widespread in the Nordics.

In Sweden, ad blocking on computers among users aged 15-74 approaches 40%, said the report from Mediavision, while in Finland, Denmark and Norway it’s closer to 30%.

SVOD, Monetization
Hulu CEO says ad-free SVOD option off to a good start
Sep 30 2015

Ads, or, no ads? SVOD service Hulu is discovering there’s a demand – albeit so far, a demand of uncertain size -- for the ad-free model it introduced earlier this month, despite the higher price tag it carries.

SVOD, Online Video Advertising, Commentary, Monetization
An ad-free Hulu? Too little, too late
Jul 21 2015

Late last week, rumors emerged that Hulu was considering adding an ad-free option to its streaming service.

The Wall Street Journal, citing unnamed sources, said Hulu could debut the service later this fall, with a price of between $12 and $14 per month, more than Netflix, Amazon Prime Instant Video, Showtime and in line with HBO Now.

Hulu already operates a paid tier (originally known as Hulu Plus, an $8 a month service) and a free, Basic Hulu.

Online Video Advertising, Monetization
As brands weigh change, ad spend tumbles; Q1 ad buys drop 10.8%
Jun 30 2015

Change continues to roil the U.S. advertising industry as a new report from Kantar Media this week said ad expenditures among the Top 10 ad-spending companies was down nearly 11% in the first quarter and that ad spend among all companies was down 4% to $37.4 billion.

That retreat mirrors spending in all of 2014, when the 10 largest advertisers in the U.S. cut their ad spend 4% to $153.3 billion from nearly $160 billion.

SVOD, Monetization
SVOD HH penetration on the rise, but account sharing costly to providers
May 18 2015

The number of SVOD households in the U.S. continues to climb, with 57% of all broadband connected HH, but sharing services also has increased, cutting into potential revenues for the service provider.

And, according to research from Parks Associates, the amount of SVOD video being consumed by subscribers compared to what they're paying for it is a bargain.

Monetization, Online Video
5 ways media companies can make money with online video
Mar 16 2015
This post originally appeared in Streaming Media’s OnlineVideo.net
Monetization, Online Video Advertising
The new TV demographics: the 'ads' and the 'ad-nots'
Nov 10 2014
This article first appeared in VentureBeat.
When commercial television made its debut in the U.S., programmers and brands quickly recognized the medium’s rich marketing value. And so began decades of variations in monetizing TV.
A quick TV ad history lesson…