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Mobile, Live sports
Mobile scores with Italian football’s Juventus, as it opts to kill its TV channel
Aug 16 2018

Watching video on mobile devices has been one of the consumer trends we’ve been telling you about for a dozen quarters, as the number of plays and length of time watching content has soared.

But live sports and related content likely will probe the true catalyst for mobile video adoption, and some sports teams – and leagues – are launching mobile first initiatives to take advantage of consumers’ – especially the valuable Millennial men demo - migration to mobile devices.

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Big Data, AI, VR 360, AR, VR, Social, Mobile
Data: The center of the media industry
Aug 14 2018

The State of the Media Industry 2018 report confirmed: data is the key driver of businesses in media organizations and data-driven video is the way to go.

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Live Streaming, Sports, Mobile
World Cup kicks up live streaming 141% over 2014; how much higher will it go?
Jun 21 2018

Early World Cup matches have seen concurrent streams more than double from the peak match of the 2014 World Cup. QoS specialist Conviva says Iceland’s 1-1 tie with Argentina (and its superstar Lionel Messi) June 16 had a peak concurrent audience of 7.7 million, more than twice the 3.2 million from 2014’s top game. In fact, all the matches played so far have exceeded 2014’s top game.

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Live Streaming, Live sports, Mobile
Study: More viewers turn to live streaming; mobile key to sports
Jun 19 2018

Two-thirds of consumers in a recent study say they have live streamed content and nearly half say they are live streaming more content today than they did a year ago. Notably, two thirds also said they intend to live stream the World Cup. Surprisingly, nearly half said they would watch a recording of a World Cup game, suggesting that even sports appointment viewing is losing its allure.

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Video Index, Mobile, Live sports
Q3 2017 Video Index: Global sports viewing preference starts with mobile
Dec 13 2017

Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.

The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.

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LatAM, SVOD, Mobile
Latin America seeing golden age of TV in form of SVOD
Aug 22 2017

Globally, subscription video on-demand (SVOD) is on a rocket trajectory and Latin America is deeply in the mix. While Netflix, Amazon and Hulu have been the leaders of subscription video on-demand growth, an increasing array of subscription services – there are more than 100 in the U.S. and Canada alone – are seeing fast subscriber growth and adoption across demographic groups.

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SVOD, Mobile
Binging is big, small screens’ share rising, original content scores
Mar 23 2017

Binging is big in the United States; it has been since Netflix first made it possible to watch a season of House of Cards over a long weekend, and that has made it critical for competing – or complimentary – services to assure that their own content is easily discoverable and easily accessible.

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Mobile, Cloud TV, Virtual MVPD
AT&T pushing 5G mobile tech to support rapid DirecTV Now expansion
Jan 05 2017

Think AT&T is looking at its DirecTV Now as a complementary service to its satellite-delivered DirecTV service or wired service U-verse TV? Think again.

AT&T at CES this week previewed its 5G wireless technology, and said it would begin testing the tech this year with its DirecTV Now service as a major piece of the delivery matrix.

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Research, Mobile, Millennials
Report: Mobile video mainstreaming with Millennials
Dec 15 2016

More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.

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SVOD, APAC, Mobile
Global SVOD subs on track to hit 428M by 2021
Dec 12 2016

Global SVOD revenues are expected to grow nearly 61% to $32.18 billion in 2021 from $20 billion in 2015, a whopping 18X the $1.74 billion seen in 2010, with the APAC region being a key growth driver.

That revenue growth is reflected in strong consumer uptake globally, as the number of SVOD homes is forecast to reach 428 million, up from 248 million at the end of this year and 177 million in 2015, according to Digital TV Research’s Global SVOD Forecasts report.

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APAC, SVOD, Mobile
Bollywood entertainment platform Eros tops 2 million subs
Dec 09 2016

Eros Now, an over-the-top (OTT) Bollywood entertainment platform owned by Eros International, says it has topped two million paid subscribers worldwide after signing deals with a number of 4G-focused telecom players in India, including Reliance Jio, Airtel, IDEA Cellular Network and more recently Vodafone.

The four platforms give Eros a potential reach of 686 million subscribers, nearly 60% of India’s total mobile user base of more than 1 billion.

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Video Index, Mobile, EMEA
Ooyala’s Q3 2016 Global Video Index: Longer content migrating more rapidly to mobile
Dec 08 2016

There were more video views on mobile devices in Q3 than on any other device, continuing a growth trend that began with the earliest iterations of Ooyala’s Global Video Index. But it’s the kind of video that viewers are watching on mobile devices that we found most interesting in Ooyala’s Q3 2016 Global Video Index.

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