Sports rights remain among the most expensive in the industry, and with good reason… they are the last bastion of appointment television, although there’s been some fraying around the edges there, as well over the past couple of years.
Almost two-thirds of mobile network operators (MNOs) worldwide already are offering a mobile video service as part of their portfolio, a reaction to the changing content-consumption habits of consumers, especially Millennials and Gen Edge.
IDC forecasts global Artificial Intelligence (AI) spending will likely cross US$46 billion in 2020.
Like in many areas, AI is disrupting the media industry, as large amounts of data become available from the hours we spend watching videos.
For media executives, it's almost a given: AI can help automate workflows for greater productivity and provides insights to make smarter decisions.
Swing and a miss. Air ball. Hit the post. A rookie move. Dropped the ball. Pick any of those well-known sports adages that define failure, and you’re dead on the money with a description of YouTube TV’s missed opportunity to shine during the World Cup.
The virtual pay-TV service crashed hard during the see-saw England-Croatia match dropping its stream during the second half of the match for about an hour.
Early World Cup matches have seen concurrent streams more than double from the peak match of the 2014 World Cup. QoS specialist Conviva says Iceland’s 1-1 tie with Argentina (and its super star Lionel Messi) June 16 had a peak concurrent audience of 7.7 million, more than twice the 3.2 million from 2014’s top game. In fact, all the matches played so far have exceeded 2014’s top game.
Early World Cup matches have seen concurrent streams more than double from the peak match of the 2014 World Cup. QoS specialist Conviva says Iceland’s 1-1 tie with Argentina (and its superstar Lionel Messi) June 16 had a peak concurrent audience of 7.7 million, more than twice the 3.2 million from 2014’s top game. In fact, all the matches played so far have exceeded 2014’s top game.
Two-thirds of consumers in a recent study say they have live streamed content and nearly half say they are live streaming more content today than they did a year ago. Notably, two thirds also said they intend to live stream the World Cup. Surprisingly, nearly half said they would watch a recording of a World Cup game, suggesting that even sports appointment viewing is losing its allure.
Solid growth is being predicted for the online video platform market, with an expected CAGR exceeding 18% through 2022.
Market research firm Technavio posits that brands and enterprise segments – which represented 35% of the market in 2017 – will continue to be significant contributors to growth.
The NFL has been eager to get its game in front of viewers globally for years; that was the reason behind its Yahoo trial two years ago, its brief flirtation with Twitter last year and it’s estimated $50 million deal for Thursday Night Football with Amazon Prime this season.
Audiencewise, the Yahoo and Twitter deals were just probes, testing the waters and the technology.
Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.
Live sports – once seen as the sure bet for TV ratings – have suddenly gone cold with fans. Attendance at events is down and the bigger money maker, TV ratings, also continue to decline.