SVOD, Content
Will Netflix price hike stall subscriber growth? Nope
Jan 15 2019

It’s a question that everyone in the industry has been asking and we’re about to see just how price sensitive Netflix viewers are – a question that will also go a long way toward answering the broader segment question for SVOD providers.

Netflix is bumping prices on its subscriptions $1 for its basic plan, $2 for its most popular HD standard plan and $2 for its highest tier, 4K Premium. The 18% increase for the two premier plans is the biggest it’s ever jumped.

SVOD, A La Carte, Amazon Prime, Roku
Roku sees surge in streaming; positions itself for Amazon fight
Jan 08 2019

Roku streaming devices are hot at the moment with the company reporting its customers are streaming almost three hours of content a day. It’s seen a 40% year-over-year increase in the amount of active users on its devices during the 4th quarter and, citing preliminary data, said its 27 million active accounts watched 7.3 billion hours of streaming, a 68% surge from a year ago. For the year, it recorded 24 billion streaming hours, a 61% Y/Y jump.

Content Supply Chain, SVOD, broadcasters
Scripted series flood makes content supply chain management crucial
Dec 14 2018

For those of you keeping track, the video content flood continues unabated with a record 495 scripted shows available to audiences in the U.S. in 2018. That’s up from 487 in 2017 and – more importantly – represents the first time there were more scripted series appearing on streaming outlets than on broadcast networks or basic cable.

Content Supply Chain, SVOD, Research
Report: Connected viewing increasing across all demographics
Dec 13 2018

U.S. consumers in the 18-34 demo spend nearly 60% of their time watching video and listening to music doing so on connected devices, significantly more than the rest of the population, according to a new study from Nielsen, which also said connected share for all adult Americans was 41%.

Content Production
Report: Disney, Comcast – with mergers – dwarf Netflix in content spend
Dec 10 2018

Think that Netflix is the top spender on original content or that we’re, perhaps, reaching a peak for content spending? Think again. A new study from Ampere Analysis posits that Disney/Fox will spend a staggering $22 billion in content while Comcast/Sky is set to come in with nearly $21 billion in original and acquired content spend by the end of 2018. The combined $43 billion represents about 20% of global spending on content, the researcher noted.

OTT, Mobile, Connected TVs & Devices
Smart TV numbers grow, but smartphones will drive OTT further
Dec 06 2018

The number of smart TVs and streaming media players in U.S. broadband households continues to grow with more than half of all connected HH owning a smart TV and 40% at least one streaming media device.

broadcasters, Netflix, Content Production
Netflix’s 89% bump in European originals bumps broadcasters’ risk
Nov 29 2018

If original content is the coin of the realm in terms of streaming success, local original content is the true jewels that separate the chaff from the wheat. Nowhere is that more clear than in the international market being mined by Netflix for its next 50 million subscribers – and in its plans to spend more in 2019 than the $1 billion it’s on track to spend on new content with European roots in 2018.

SVOD, Live sports, Amazon Prime
Amazon’s bid for Disney’s RSNs an evolutionary step for sports streaming
Nov 20 2018

Amazon’s experience in broadcasting live sports apparently has whet its appetite for more. The e-commerce giant – according to a CNBC report – is in the running for Disney’s 22 regional sports networks that the Mouse Network has to offload as part of its deal in acquiring 21st Century Fox.

Pay TV, OTT, Millennials
Younger viewers ditch traditional TV; pay TV drops 1.2M subs
Nov 14 2018

That younger consumers are turning away from traditional delivery of TV is no surprise, it’s a trend that has been surfaced before and talked about ad nauseam. It’s something I’ve talked a lot about over the past five years in Ooyala’s Global Video Index, as we saw an increasing migration to mobile devices for consumption of all OTT content, especially live sports, and all the while warning that the generation following Millennials could prove to be even less TV-centric.

Global SVOD revenues up 214% since 2015 to $35B this year
Nov 12 2018

Global SVOD revenues likely will top $35.04 billion in 2018, an increase of more than 40% since 2017’s $24.87 billion and 214% since the $11.16 billion in SVOD revenue during 2015, a new report says. The biggest gains have come in China, where SVOD revenues are projected to increase 708% to $3.709 billion in 2018, compared to $459 million in 2015.

Video Index, Research, Mobile, Live sports
Q2 2018 Video Index: A mobile content gold rush
Oct 31 2018

Consumers continued to watch video on mobile devices at a record pace in Q2, as global starts on smartphones and tablets topped 62% of all video plays, the highest share ever.

5G, OTT, Live sports
Next-gen 5G delivery = opportunity for content companies
Oct 29 2018

Want one word to describe 5G, the next-gen wireless technology set for widespread global deployment by mid-2020? How about change? Or, better yet, opportunity? Especially for content companies.

At last week’s inaugural Mobile Video Industry Council in London, attendees were told as much as 90% of all 5G traffic could be mobile video, based on current trends and the upward trajectory of mobile video traffic, which has grown more than 50% year-on-year.