Global SVOD revenues likely will top $35.04 billion in 2018, an increase of more than 40% since 2017’s $24.87 billion and 214% since the $11.16 billion in SVOD revenue during 2015, a new report says. The biggest gains have come in China, where SVOD revenues are projected to increase 708% to $3.709 billion in 2018, compared to $459 million in 2015.
Want one word to describe 5G, the next-gen wireless technology set for widespread global deployment by mid-2020? How about change? Or, better yet, opportunity? Especially for content companies.
At last week’s inaugural Mobile Video Industry Council in London, attendees were told as much as 90% of all 5G traffic could be mobile video, based on current trends and the upward trajectory of mobile video traffic, which has grown more than 50% year-on-year.
The big news at IBC 2018– like the news from its American cousin, the NAB Show in April – was “Content,” with a capital “C,” how to deliver it faster and more economically. Monetization, too, was huge. “ROI” was as common as Heineken on the lips of attendees.
Netflix and Amazon Prime Video are forecast to have more than 40% of global SVOD subscription by 2023 (312 million), while services in China are expected to have 235 million subs and “other” services in the United States and globally about 230 million, a solid opportunity for growth among other major SVOD services as well as for new entrants.
Globally, SVOD growth is expected to top 111% as it reaches 777 million subscribers, up from 368 million in 2017.
Revenues from European subscription video on demand (SVOD) services are expected to nearly triple to $12.4 billion, easily bypassing the combined revenues of ad-based online videos (AVOD), download-to-own video (DTO) and online video rentals, according to a new report.
Sports rights remain among the most expensive in the industry, and with good reason… they are the last bastion of appointment television, although there’s been some fraying around the edges there, as well over the past couple of years.
Almost two-thirds of mobile network operators (MNOs) worldwide already are offering a mobile video service as part of their portfolio, a reaction to the changing content-consumption habits of consumers, especially Millennials and Gen Edge.
Way back in 2011, just as Netflix was teething on the fingers of pay-TV operators, Amazon launched its own SVOD service, Prime Instant Video.
It largely was overlooked, already a latecomer behind Netflix and Hulu et al. But, in a column I wrote when I was editor of FierceOnlineVideo, I warned that the nascent service was as much – if not a bigger – threat to the pay-TV industry and Netflix than any of the other services.
Why? Amazon’s e-tail roots.
Watching video on mobile devices has been one of the consumer trends we’ve been telling you about for a dozen quarters, as the number of plays and length of time watching content has soared.
But live sports and related content likely will probe the true catalyst for mobile video adoption, and some sports teams – and leagues – are launching mobile first initiatives to take advantage of consumers’ – especially the valuable Millennial men demo - migration to mobile devices.
Subscription video on demand (SVOD) is growing on a global scale, nowhere more so than in APAC where users are expected to more than double by 2023 to more than 351 million.
Netflix is expected to be only the fourth largest service in terms of subscribers – at 24 million – behind a trio of Chinese services, Tencent (82 million subscribers), iQiyi (80 million subscribers) and Alibaba subsidiary Youku Tudou (33 million subscribers).
Swing and a miss. Air ball. Hit the post. A rookie move. Dropped the ball. Pick any of those well-known sports adages that define failure, and you’re dead on the money with a description of YouTube TV’s missed opportunity to shine during the World Cup.
The virtual pay-TV service crashed hard during the see-saw England-Croatia match dropping its stream during the second half of the match for about an hour.