“Every company is a media company.”
That concept isn’t new. It’s why B2C companies absolutely require a media strategy to be successful, and it’s increasingly true for B2B companies, too.
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Let's go back in time 5 years to see how much the market has changed since then. In 2013:
Revenues from European subscription video on demand (SVOD) services are expected to nearly triple to $12.4 billion, easily bypassing the combined revenues of ad-based online videos (AVOD), download-to-own video (DTO) and online video rentals, according to a new report.