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Media, B2B, B2C, Media Supply Chain, Metadata
How to overcome the video marketing fad
Nov 26 2018

“Every company is a media company.” 

That concept isn’t new. It’s why B2C companies absolutely require a media strategy to be successful, and it’s increasingly true for B2B companies, too.

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OTT, Ad Technology, SVOD, AVOD, Netflix, Hulu, Amazon Prime, D2C
What will the OTT market look like in 5 years?
Oct 29 2018

With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?

Let's go back in time 5 years to see how much the market has changed since then. In 2013:

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SVOD, AVOD, David Gordillo, OTT
Europe’s SVOD revenue to nearly triple by 2023; subs to 98.9 million
Sep 10 2018

Revenues from European subscription video on demand (SVOD) services are expected to nearly triple to $12.4 billion, easily bypassing the combined revenues of ad-based online videos (AVOD), download-to-own video (DTO) and online video rentals, according to a new report.