Research, broadcasters, Content Supply Chain
State of the Broadcast Industry 2019
Jan 16 2019

2018 was a year of significant change in the broadcast industry. There was a surge in M&A activity, an increase in the amount of time consumers spent with SVOD and AVOD content and a significant decline in pay-TV subscribers in North America as viewers changed how they watch TV… OTT jumped into the mainstream. There’s even more change in the cards for 2019.

Content Supply Chain, SVOD, broadcasters
Scripted series flood makes content supply chain management crucial
Dec 14 2018

For those of you keeping track, the video content flood continues unabated with a record 495 scripted shows available to audiences in the U.S. in 2018. That’s up from 487 in 2017 and – more importantly – represents the first time there were more scripted series appearing on streaming outlets than on broadcast networks or basic cable.

broadcasters, Netflix, Content Production
Netflix’s 89% bump in European originals bumps broadcasters’ risk
Nov 29 2018

If original content is the coin of the realm in terms of streaming success, local original content is the true jewels that separate the chaff from the wheat. Nowhere is that more clear than in the international market being mined by Netflix for its next 50 million subscribers – and in its plans to spend more in 2019 than the $1 billion it’s on track to spend on new content with European roots in 2018.

IBC, broadcasters
Metadata one of top trends at IBC
Oct 30 2017

Streaming content was the bread and butter of this year’s IBC, topped with a big dollop of data. In our most recent white paper, Top Trends from IBC 2017, join me as we take a deeper dive into what is – and isn’t – hot in the broadcast industry. (You can download the paper here.)

Online Video Advertising, broadcasters
Fox joins YouTube in offering 6-sec. ad format; will other nets follow?
Jun 22 2017

Fox Networks Group has joined Google in offering a six-second ad format that can’t be skipped on its digital properties, with the goal to eventually bring them to its linear TV networks as well.

"This is the first time that a broadcast television company has committed to the ad format, which YouTube introduced last year," the companies said, adding that he ultra-short sports strikes “a balance between appreciable brand lift and optimal user experience."

Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017
Like all good trends, programmatic advertising is on the rise.
Ooyala News, broadcasters
OTT is the new normal in the broadcast industry
Jan 04 2017

Ooyala’s new State of the Broadcast Industry 2017 report underscores the fact that OTT is a central part of the broadcast experience today and will be even more so in the coming years.

Live sports, broadcasters, EMEA
Live sports decaying popularity among Millennial viewers is worsening
Nov 14 2016

Live sports have always been seen as a major edge for pay-TV operators, as its been the slowest to transition to operating over-the-top on a game-by-game basis, and hasn’t been beset by the disruption experienced by traditional operators and broadcasters.