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Mobile, Live sports
Mobile scores with Italian football’s Juventus, as it opts to kill its TV channel
Aug 16 2018

Watching video on mobile devices has been one of the consumer trends we’ve been telling you about for a dozen quarters, as the number of plays and length of time watching content has soared.

But live sports and related content likely will probe the true catalyst for mobile video adoption, and some sports teams – and leagues – are launching mobile first initiatives to take advantage of consumers’ – especially the valuable Millennial men demo - migration to mobile devices.

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Live sports, Live Streaming
Despite World Cup slip, YouTube TV sets the bar – on customer service
Jul 17 2018

Swing and a miss. Air ball. Hit the post. A rookie move. Dropped the ball. Pick any of those well-known sports adages that define failure, and you’re dead on the money with a description of YouTube TV’s missed opportunity to shine during the World Cup.

The virtual pay-TV service crashed hard during the see-saw England-Croatia match dropping its stream during the second half of the match for about an hour.

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Live Streaming, Live sports, Mobile
Study: More viewers turn to live streaming; mobile key to sports
Jun 19 2018

Two-thirds of consumers in a recent study say they have live streamed content and nearly half say they are live streaming more content today than they did a year ago. Notably, two thirds also said they intend to live stream the World Cup. Surprisingly, nearly half said they would watch a recording of a World Cup game, suggesting that even sports appointment viewing is losing its allure.

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Live sports, OTT
Streaming World Cup, US Open show increasing value of sports
Jun 15 2018

What a great week(end) for streaming.

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EMEA, SVOD, Live sports, VOD
German SVOD market to double by 2023; sport’s increasing role
Jun 11 2018

Revenue from subscription video on demand (SVOD) services now makes up 74% of the 1.1 billion euro video on demand (VOD) market in Germany, with the VOD market expected to more than double to 2.5 billion euros by 2023, a CAGR of some 14.5%. SVOD’s share is expected to rise to 80%, according to a new report.

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Video Index, Mobile, Live sports
Q3 2017 Video Index: Global sports viewing preference starts with mobile
Dec 13 2017

Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.

The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.

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SVOD, Content, Live sports
Original content, sports to push SVOD revenue to $120B by 2022
Dec 13 2017

New research posits that global revenue from subscription video on-demand (SVOD) will increase 88% to more than $120 billion in 2022, up from an estimated $64 billion this year.

The report from Juniper Research also says more than 25% of all global households will have at least one SVDO subscription in five years.

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Live sports, Operators, OTT, Cloud TV
PPV UFC 214 comes to Sling TV. Will it drive subscriptions?
Jul 26 2017

Sling TV is planning to offer its first-ever pay-per-view (PPV) event, the much anticipated UFC grudge match that features a pair of light heavyweights. UFC 214: Cormier v. Jones 2 features current champ Daniel Cormier against ex-champ Jon Jones who last met in 2015 at UFC 182.

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Live sports
Wimbledon 2027: how will fan engagement and marketing change?
Jul 20 2017

This article originally appeared in The Drum.

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Pay TV, Live sports, Millennials
A skinny bundle without sports? Duh
May 25 2017

Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels when they really only watch a dozen or less. Survey after survey has shown that subscribers are hungry for not just a slimmed down offering but also for the subscription savings smaller bundles would engender.

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Live sports
Facebook Live stream of PPV boxing match a wake-up call to industry
Feb 06 2017

This past weekend,  the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was available to all subscribers regardless of the tier they subscribed to.  There had been a lot of promotion, as you would expect for such a high profile event.

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Live sports, Live Streaming
PGATour optimized with Facebook Instant Articles
Feb 02 2017
In the previous article, I discussed Facebook Instant Articles (FBIA) and how to leverage the benefits of Ooyala Player with FBIA. As users are shifting to mobile first, it is important more than ever to deliver a mobile optimized user experience. Check out how PGA Tour used FBIA and made decisions to deliver a mobile optimized experience to their fans.
 

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