Sports rights remain among the most expensive in the industry, and with good reason… they are the last bastion of appointment television, although there’s been some fraying around the edges there, as well over the past couple of years.
Watching video on mobile devices has been one of the consumer trends we’ve been telling you about for a dozen quarters, as the number of plays and length of time watching content has soared.
But live sports and related content likely will probe the true catalyst for mobile video adoption, and some sports teams – and leagues – are launching mobile first initiatives to take advantage of consumers’ – especially the valuable Millennial men demo - migration to mobile devices.
Swing and a miss. Air ball. Hit the post. A rookie move. Dropped the ball. Pick any of those well-known sports adages that define failure, and you’re dead on the money with a description of YouTube TV’s missed opportunity to shine during the World Cup.
The virtual pay-TV service crashed hard during the see-saw England-Croatia match dropping its stream during the second half of the match for about an hour.
Two-thirds of consumers in a recent study say they have live streamed content and nearly half say they are live streaming more content today than they did a year ago. Notably, two thirds also said they intend to live stream the World Cup. Surprisingly, nearly half said they would watch a recording of a World Cup game, suggesting that even sports appointment viewing is losing its allure.
What a great week(end) for streaming.
Revenue from subscription video on demand (SVOD) services now makes up 74% of the 1.1 billion euro video on demand (VOD) market in Germany, with the VOD market expected to more than double to 2.5 billion euros by 2023, a CAGR of some 14.5%. SVOD’s share is expected to rise to 80%, according to a new report.
Video plays on mobile devices continue to increase and Ooyala is forecasting that, by the middle of 2018, more than 60% of all video starts will occur on mobile devices.
The Q3 2017 edition of Ooyala’s Global Video Index (you can download it here) showed the share of smartphone and tablet video plays increased for the 24th consecutive quarter, making up more than 58% of all starts, a record.
New research posits that global revenue from subscription video on-demand (SVOD) will increase 88% to more than $120 billion in 2022, up from an estimated $64 billion this year.
The report from Juniper Research also says more than 25% of all global households will have at least one SVDO subscription in five years.
Sling TV is planning to offer its first-ever pay-per-view (PPV) event, the much anticipated UFC grudge match that features a pair of light heavyweights. UFC 214: Cormier v. Jones 2 features current champ Daniel Cormier against ex-champ Jon Jones who last met in 2015 at UFC 182.
This article originally appeared in The Drum.
Skinny bundles from cable operators – and their OTT surrogates like Sling TV – are becoming more common as the companies try to look more attractive to consumers tired of paying for 200-plus channels when they really only watch a dozen or less. Survey after survey has shown that subscribers are hungry for not just a slimmed down offering but also for the subscription savings smaller bundles would engender.
This past weekend, the main Australian subscription TV company, FOXTEL, screened a much-anticipated boxing match on its pay-per-view channel (PPV); the cost of the bout was $60 AUD and it was available to all subscribers regardless of the tier they subscribed to. There had been a lot of promotion, as you would expect for such a high profile event.