Video header bidding is a question of should you, not can you
Mar 09 2017

This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"

Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017
Like all good trends, programmatic advertising is on the rise.
Despite disparity in forecasts, programmatic continues rapid growth
Jan 06 2017

The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights.

The global programmatic display advertising market was valued at $7.6 billion in 2014.

OTT, Advertising, SVOD
Buffering online video: Three strikes and you’re out
Dec 20 2016

Call it the “three-strike rule.” A new survey from CDN Limelight found that 78% of OTT viewers will tolerate two buffering occurrences, but will abandon the video after three.

Buffering remains the No. 1 frustration for viewers, especially as high-speed broadband becomes more common.

NBCUniversal partners with Apple on News ad sales
Nov 07 2016

NBCUniversal will be the exclusive U.S. seller for open advertising inventory on Apple’s News app and will work with Apple to develop new advertising products so marketers and publishers can better take advantage of the platform.

Apple’s News app comes pre-installed on all iOS devices and will give NBCU access to a massive user base estimated at more than 70 million active monthly users.

Advertising, Mobile
U.S. mobile ad spend pops 89% in first half of 2016
Nov 02 2016

U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.

The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.

Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.

Analytics, Live sports, Advertising
Nielsen close to collecting out-of-home viewing data, sorta
Oct 25 2016

Nielsen will expand its sampling of consumer video preference to out-of-home viewing starting in Q2 2017, taking its People Meters portable in nearly four dozen markets, the company said, beginning to get at least a peak at how modern viewers consume online content on the go.

Programmatic, Advertising, Mobile
Mobile taking increasing share of booming US programmatic market
Sep 27 2016

Rapidly rising programmatic ad spending in the United States, expected to reach $17.7 billion this year, is being driven by spending on mobile devices, according to eMarketer. Mobile video ad spend is poised to double this year to $6.18 billion.

Broadcaster, OTT, Advertising
CBS is ‘all in’ with All Access, OTT plans
Aug 19 2016

Think CBS is just dabbling with its over-the-top CBS All Access and Showtime plays? Think again.

The company is making money, gaining access to an audience it may not have had access to before and is firmly committed to moving deeper into the online video ecosystem.

AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016
This is the third of a four-part series.
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.
Broadcaster, Advertising
Can Turner continue reducing ad loads and still make money?
Aug 01 2016

Turner Networks has been experimenting with ad loads on both its liner and online video products for a couple of years, increasing the number of ads on its online video products and, more recently, reducing its ad loads on linear programming.

The results on the linear side have been strong, – increasing both ratings and actual commercial consumption – said Turner Networks entertainment President Kevin Reilly.