Asia-Pac to see SVOD numbers more than double by 2023
Jul 30 2018

Subscription video on demand (SVOD) is growing on a global scale, nowhere more so than in APAC where users are expected to more than double by 2023 to more than 351 million.

Netflix is expected to be only the fourth largest service in terms of subscribers – at 24 million – behind a trio of Chinese services, Tencent (82 million subscribers), iQiyi (80 million subscribers) and Alibaba subsidiary Youku Tudou (33 million subscribers).

Live Streaming, SVOD, AVOD
Live-linear OTT viewing to exceed traditional TV by 2020
Apr 20 2017

Just in time for the annual NAB Show, a new report has surfaced with a forecast that’s sure to prompt an antacid surge among broadcast execs in Las Vegas next week: OTT viewership worldwide will outnumber traditional TV viewership before the end of the decade.

Programmatic, Monetization, SVOD, AVOD
AVOD in US continues to see growth, but SVOD gains in popularity
Dec 12 2016

Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.

Report: Is Viu on track for 10M users in SE Asia?
Dec 04 2016

Viu, the ad-supported OTT service from telecom PCCW, may be on track to hit 10 million subscribers by the end of 2017.

The company last week reported it had hit the 4 million mark and announced it was deploying in the Philippines, a market with some 30 million potential OTT users.

The service, which launched about a year ago, also has deployed in Hong Kong, Singapore, Indonesia and Malaysia.

PCCW deploys Viu OTT service in Philippines
Nov 29 2016

Just more than a year after its launch, PCCW Media’s OTT video service, Viu, has rolled out in the Philippines.

The ad-supported service originally launched in Hong Kong in October 2015, and has since deployed in Singapore, Malaysia, Indonesia and India.

A look back: The 6 most important video industry trends from IBC
Nov 21 2016

This is the first in a three-part series looking at critical trends emerging from IBC.

Research, OTT, AVOD
Global OTT revenues seen growing at 14.5% CAGR through 2026
Nov 21 2016

The increasing penetration of smartphones, tablets and high-speed broadband is driving global OTT revenues at an increasing pace, with forecasters expecting it to see a compound annual growth rate (CAGR) of 14.5% through 2026.

Let’s make a deal! Hulu drops price (for now) on AVOD service
Oct 03 2016

Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, and comes as Hulu is preparing to launch its own virtual-MVPD (V-MVPD) early in 2017.

AVOD, Content Deals, Mobile
NBC’s expanded content play with Snapchat a reach for younger viewers
Aug 09 2016

Comcast’s NBCUniversal is hoping to engage Snapchat’s 100 million users with a slate of original episodic content for the messaging app, adding another layer to the original deal with Snapchat is signed in April to show highlights of the Rio Olympics, the first time NBC has allowed distribution of sports highlights outside its own platform.

The new multi-year content and advertising deal is aimed at the same demographic as its Olympics play, Millennials.

‘Free’ Hulu shuffles off to its new home at Yahoo View
Aug 08 2016

Hulu’s free streaming service, which it launched in 2007, soon will be just a memory; the service instead is going to concentrate on growing its subscription service that now has roughly 12 million subscribers.

But for you (few) users who are still using “free” Hulu, you won’t be left high and dry.

AVOD, Online Video Advertising
Four best practices for an AVOD strategy: Part 4 - Personalize
Aug 04 2016
This is the final installment of a four-part series.
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part three we discussed how to optimize your content strategy. Today, let’s review best practices for personalizing your AVOD content.
AVOD, Online Video Advertising, Advertising
Four best practices for an AVOD strategy: Part 3 - Strategize
Aug 03 2016
This is the third of a four-part series.
In this series, we’re discussing recommendations for how to get the most from your AVOD business. Yesterday in part two we discussed ways to drive the most effective monetization. Today, let’s talk about methods for optimizing your content strategy.