2018 was a year of significant change in the broadcast industry. There was a surge in M&A activity, an increase in the amount of time consumers spent with SVOD and AVOD content and a significant decline in pay-TV subscribers in North America as viewers changed how they watch TV… OTT jumped into the mainstream. There’s even more change in the cards for 2019.
U.S. consumers in the 18-34 demo spend nearly 60% of their time watching video and listening to music doing so on connected devices, significantly more than the rest of the population, according to a new study from Nielsen, which also said connected share for all adult Americans was 41%.
More than 20% of U.S. Millennials watch at least three hours of video each week on the smartphones, with nearly 12% saying they watch more than five hours. And, according to a new report, 53% say they watch at least an hour a week.
The increasing penetration of smartphones, tablets and high-speed broadband is driving global OTT revenues at an increasing pace, with forecasters expecting it to see a compound annual growth rate (CAGR) of 14.5% through 2026.
Consumers in APAC watch more than 1.6 hours of online video content daily, nearly matching the 2.0 hours of traditional TV they consume daily, a new report says.
A new report from British telecom regulator Ofcom says that – for the first time ever – kids are spending more time online than watching television weekly.
The report said five- to 15-year-olds in the past year have increased their Internet time by some 79 minutes to 15 hours a week. Almost all of that time came at the expense of television. Young viewers in the past year spent 72 minutes less time with the television, and now average 13 hours and 36 minutes.
Over the past four years, watching video on mobile devices has increased by nearly 210 hours annually while viewing on traditional TV sets has fallen by 130 hours, according to a new report. It’s a trend that’s accelerating and helps illustrate why more operators, broadcasters and content owners are ramping up their mobile video initiatives.
With more than 300 million Internet users and nearly one billion smartphone users, India is developing into a major market for over-the-top video, especially with nearly one third of the population consisting of consumers in the Millennials and Gen Edge generations.
Nearly three-quarters (70%) of digital display advertising in the United Kingdom will be delivered programmatically, according to a new study from eMarketer.
The research company said it expects brands will spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year.
eMarketer said it expects U.K. digital display ad spending to make up more than three-quarters of the market by 2017.
A new study says 4K OTT services will attract more than 189 million unique users globally by 2021, up from just 2.3 million this year, driven by greater content availability and compatible devices.