LatAM, Cord Cutting, OTT
Economy, OTT continue to exacerbate Brazil’s cord-cutting woes
Feb 05 2019

Cord cutting typically has been seen as an epidemic that only U.S. pay TV operators are dealing with, reporting more than 4.4 million losses (about 5% of its market) in the past three years as its declined to about 86 million customers.

But Brazil’s pay-TV industry has suffered even more.

Cord Cutting, Virtual MVPD, SVOD
Survey: Just 12% committed to keeping traditional pay-TV in U.S.
Jan 29 2019

Just more than one-in-10 people say they intend to keep their cable subscriptions, according to a new survey of Americans who currently have, or have had, cable service.

SVOD, Pay TV, Millennials, Cord Cutting
Q2 likely to be miserable as operators brace for big customer losses; OTT anyone?
Jul 24 2017

Could second quarter pay-TV subscriber losses in the United States top 1 million, the highest figure ever? In a word, yes.

The second quarter routinely is a weak one for operators and in the current environment – remember the first quarter saw more than 800,000 subscribers cut the cord, according to Kagan – reaching one million may be an easy task.

Millennials, Cord Cutting, Pay TV
Millennials turn back on Esquire Network; NBCUniversal, Hearst look to OTT
Jan 19 2017

Could this be the start of the Great Cable Channel Recession? Maybe. Esquire Network, the joint venture between NBCUniversal and Hearst that began in 2013, today announced that it’s going to the promised land – OTT – later this year.

The channel was the victim of the continued erosion of the pay-TV audience, especially male Millennials, the Esquire Network’s primary audience.

Pay TV, Cord Cutting, SVOD
Is live TV dying? No, but it’s not as healthy as it once was
Jan 04 2017

Viewing time of live TV continued to decline in Q3, albeit by only a minute in from a year ago, as viewers increasingly tune in to time-shifted TV and online video.

Nielsen said live TV viewing per day slipped to four hours and six minutes in the third quarter, a minute less than in Q3 2015, and a much smaller decrease than the six-minute drop between Q3 2014 and Q3 2015.

The extra minute went to DVR viewing, which increased to 29 minutes from 28 minutes.

Operators, Cord Cutting
In the U.S., service providers face triple cord-cutting threat
Dec 15 2016

U.S. operators – especially telcos – are facing a triple cord-cutting threat as subscribers are dropping their landlines, traditional pay-TV subscriptions and, increasingly, broadband plans, as consumers look to mobile as their one-source supplier.

Researcher Ovum’s World Broadband Information Service says the trend is “looming” over U.S. operators, but adds that other regions also are potentially facing disruption on all three fronts.

Pay TV, Operators, Cord Cutting
Pay-TV losses on pace for worst-ever year
Nov 14 2016

Pay-TV subscription declines continued at a record pace, with the industry losing an estimated 430,000 subscribers in the third quarter, bring the loss for the first 9 months of the year to 1.3 million, the most ever for the first nine months of the year.

Research firm SNL Kagan said the Q3 loss was higher than a year ago, with the telco segment hit the hardest, fueled by AT&T’s continued move to satellite delivery via DirecTV from its legacy U-verse IPTV product.

Cord Cutting, Millennials, Pay TV
41% of customers surveyed said they’ll cut, cancel pay TV in next 12 months
Oct 31 2016

A new report says that more than four-in-10 pay-TV subscribers say they’ll either cut the cord or shave their pay-TV bill by reducing services in the next year, a number that would be downright apocalyptic for the industry.

Pay TV, Cord Cutting, SVOD
Overall satisfaction with online video services drives cord cutting; costs operators in US >$1B
Oct 03 2016

Customers using paid streaming video services like Netflix, Amazon and Hulu, or, skinny bundle offerings like SlingTV and PlayStation Vue, as well as programming apps like HBO Now are significantly more satisfied compared to pay-TV service providers, a new study says.

Pay TV, Millennials, Cord Cutting
9% of Millennials ‘very likely’ to cut pay-TV cord in 2016
Sep 26 2016

Nearly 6% of pay-TV subscribers say they are “very likely” cutting the cord this year, 50% more than were considering it a year ago, according to a study from researcher Frank N. Magid Associates. In its annual Magid Media Futures report, the industry researcher said that among Millennials, a recognized at-risk demographic in the pay-TV industry, that number was a whopping 9%.

Pay TV, Virtual MVPD, Cord Cutting
25% of US households that moved in the past year ditched pay TV
Sep 23 2016

Here’s another reason pay-TV operators are looking longingly at virtual MVPDs (V-MVPDs): Fully a quarter of all Americans who moved this past year no longer subscribe to a pay-TV service.

Cord Cutting, Pay TV
Accelerating pay-TV subscriber losses point to OTT’s continued adoption
Aug 30 2016

Nielsen is using updated census numbers to apply a balm to the sting of subscriber defections for many cable networks like ESPN, but industry analyst firm SNL Kagan has no lotion that will sooth the sting of what it says was the worst quarterly losses ever for the U.S. pay-TV industry.