This post originally appeared in AdExchanger: "Header Bidding Doesn't Work For Video"
The global programmatic display ad market is expected to grow at a CAGR 49% by 2019, according to a new report from Future Market Insights.
The global programmatic display advertising market was valued at $7.6 billion in 2014.
NBCUniversal will be the exclusive U.S. seller for open advertising inventory on Apple’s News app and will work with Apple to develop new advertising products so marketers and publishers can better take advantage of the platform.
Apple’s News app comes pre-installed on all iOS devices and will give NBCU access to a massive user base estimated at more than 70 million active monthly users.
U.S. mobile advertising spend in the first half of 2016 nearly doubled over 2015, with revenues coming in at $15.5 billion, up 89%, and made up nearly half of all digital ad spending.
The Interactive Advertising Bureau said U.S digital ad revenues totaled $32.7 billion, a 19% increase over the similar 2015 period.
Advertising on smartphones and tablets has become a must for brands looking to reach Millennials and an increasingly mobile-centric U.S. audience.
Sixty percent of U.S. digital video ad spending likely will occur through programmatic channels this year, an increase of nearly 54% from a year ago, but that number could be significantly larger if more video ad inventory was available.
We may all believe that there’s no such thing as a free lunch, but consumers don’t appear to be quite willing to give up on the notion.
Rapidly rising programmatic ad spending in the United States, expected to reach $17.7 billion this year, is being driven by spending on mobile devices, according to eMarketer. Mobile video ad spend is poised to double this year to $6.18 billion.
Think CBS is just dabbling with its over-the-top CBS All Access and Showtime plays? Think again.
The company is making money, gaining access to an audience it may not have had access to before and is firmly committed to moving deeper into the online video ecosystem.
The cable industry will be buoyed by its growing broadband business as consumer preferences change over the next decade, and it expected to drive residential revenues to $117.7 billion in 2026, up from $108.4 billion this year.
Researcher SNL Kagan’s 10-Year Cable Projections also forecasts a slowing of cord cutting, and offers a slightly improved outlook for the video segment, and says bundling of services also will increase.
A new report from BIA/Kelsey forecasts that about 2% of the local spot television market (estimated to be worth $21.9 billion) will trade programmatically in 2016, but goes on to say that the market could ramp relatively quickly, if local follows the example set by the national television market.
Turner Networks has been experimenting with ad loads on both its liner and online video products for a couple of years, increasing the number of ads on its online video products and, more recently, reducing its ad loads on linear programming.
The results on the linear side have been strong, – increasing both ratings and actual commercial consumption – said Turner Networks entertainment President Kevin Reilly.