There’s no question over-the-top services providing premium content to audiences wherever they are and on whichever device they prefer is the future of TV. TV subscriptions decline as online viewing explodes... especially on mobile.
We recently reported on viewers in LATAM increasingly turning to subscription video on demand (SVOD) services to consume content, stating that nearly two-thirds of LATAM consumers use a VOD service (and multiple times a day, at that).
Ooyala released its Q1 2015 Video Index today (download it here) capturing the shifting viewing trends of more than 220 million unique users in nearly every country in the world, spanning Ooyala’s 500+ customer base of the world’s largest broadcasters and publishers. This quarter’s report shows mobile viewing now accounts for 42% of all online viewing.