Ooyala News
New report identifies integrated video solutions to solve new era of OTT teething pains
May 04 2017 8:45 PM
Every aspect of TV is undergoing a digital transformation, and content providers are struggling to keep pace. OTT, in particular, is causing teething pains as the complexities are ever increasing, from new devices, video formats, platforms, fleeting viewing behaviors, myriad of competing services, and the like. 
 
[Report] Video Production will see greater ROI with IP
Apr 04 2017 10:30 AM
Ooyala and the Digital Production Partnership, better known as the DPP, recently collaborated to build The Business Benefits of IP Production to identify which video production environments will see greater business benefits and ROI by adopting IP-based processes and technologies by 2022.
Advertising, broadcasters
Broadcasters are shy to adopt programmatic [Report]
Mar 07 2017 11:00 AM
Like all good trends, programmatic advertising is on the rise.
Ooyala News, Ad Technology, Monetization
Think Mid-Rolls: New report
Sep 15 2016 11:30 AM
 
As video advertising continues to soar, and our customers continue to see major success with Ooyala Pulse, we got to thinking: how are viewers engaging with different ad formats and what are the trends to be mindful of and leverage as the boom of video advertising ensues.
 
viacom21_voot_powered_by_ooyala
Ooyala News
Viacom18 taps Ooyala Pulse to monetize enormous OTT opportunity in India
Jun 01 2016 4:00 AM

There’s no question over-the-top services providing premium content to audiences wherever they are and on whichever device they prefer is the future of TV. TV subscriptions decline as online viewing explodes... especially on mobile.

Peru’s largest broadcaster, America Television, taps video analytics and personalization to grow its business
Ooyala News
Peru’s largest broadcaster, America Television, taps video analytics and personalization to grow its business
May 12 2016 7:30 AM

We recently reported on viewers in LATAM increasingly turning to subscription video on demand (SVOD) services to consume content, stating that nearly two-thirds of LATAM consumers use a VOD service (and multiple times a day, at that).

Facebook Live, Ooyala Live, Ooyala
Ooyala News, Partners
Ooyala Live now syndicates broadcasts to Facebook, in a single click
Apr 12 2016 11:00 AM
Our team is on the ground at Facebook’s F8 conference this morning, and the big news is around Facebook Live. The social networks’ product for enabling anyone to broadcast live video to Facebook - first for celebrities and then rolled out to the general public - is now going upstream, with a focus on publishers, broadcasters and other content providers. And it’s quickly picking up steam. 
 
Feeln Chooses Ooyala to Power SVOD Service Across Devices
Ooyala News, Partners
Hallmark Cards Subsidiary, Feeln, Chooses Ooyala
Dec 07 2015 2:15 PM
This morning Feeln, a Hallmark Cards subsidiary and longtime customer of Ooyala, announced they’re expanding their $3.99/ per month SVOD service to Amazon devices. Subscribers can access its curated collection of hit Hollywood feature films, the Hallmark Hall of Fame library and Feeln-originals including its latest series, Breaking Bread with Brooke Burke, on the Amazon Fire TV and Fire TV Stick and select Fire tablets.  
 
Big Data, Sports, Broadcaster, Publisher
Which City Wins The 2015 Streaming Bowl?
Dec 03 2015 9:00 AM
This week we launched the first iteration of an ongoing series called the Video Index Extra, where we dive into the data to show trends occurring as TV moves online. Our first free Video Index Extra is available here
 
Ooyala hires former Facebook exec, Scott Braley, as its new general manager of programmatic
Ad Technology, Programmatic, Ooyala News
Q&A with Scott Braley, Ooyala's new general manager of programmatic
Nov 03 2015 8:00 AM
Q: You were previously at OpenX, Facebook, Microsoft, etc - what excited you about Ooyala’s position and opportunity in the ad tech market that compelled you to join the team? 
 
Ad Technology, EMEA
Atresmedia & TV3 Sign On With Ooyala
Jul 27 2015 10:00 AM
Two major European broadcasters made very good decisions last week.
 
Ooyala released its Q1 2015 Video Index today
Analytics, Ooyala News, Video Index
New Ooyala report shows mobile viewing is booming and advertising is catching up
Jun 25 2015 3:45 PM

Ooyala released its Q1 2015 Video Index today (download it here) capturing the shifting viewing trends of more than 220 million unique users in nearly every country in the world, spanning Ooyala’s 500+ customer base of the world’s largest broadcasters and publishers. This quarter’s report shows mobile viewing now accounts for 42% of all online viewing.

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