Programmatic ad spending in the U.S. grew more than 105% in 2016, with advertisers spending $6.18 billion for digital video ads purchased programmatically, up from $3 billion in 2015, a number that is expected to grow to more than $10.65 billion in 2018.
Ooyala’s new e-book Restoring the Balance: How Programmatic Levels the Playing Field for Buyers and Sellers contains a three-part series, an edited version of which originally appeared on Digiday.
Sixty percent of U.S. digital video ad spending likely will occur through programmatic channels this year, an increase of nearly 54% from a year ago, but that number could be significantly larger if more video ad inventory was available.
Rapidly rising programmatic ad spending in the United States, expected to reach $17.7 billion this year, is being driven by spending on mobile devices, according to eMarketer. Mobile video ad spend is poised to double this year to $6.18 billion.
Indonesia and Malaysia are among the leaders when it comes to programmatic ad spending growth in the Asia Pacific region, and a new study says APAC’s six largest markets are expected to see a surge in spending over the next several years.
Nearly three-quarters (70%) of digital display advertising in the United Kingdom will be delivered programmatically, according to a new study from eMarketer.
The research company said it expects brands will spend £2.67 billion ($4.08 billion) on programmatic trading, up 44% from last year.
eMarketer said it expects U.K. digital display ad spending to make up more than three-quarters of the market by 2017.
This post originally appeared in MediaPost
How will programmatic video expand globally in the months and years to come?
Programmatic advertising continues to gain converts around the world, yet it still faces widespread misunderstanding of how it works and why brands should use it.
Gary Glenday, Chief Revenue Officer for music app Shazam, recently told The Drum that education of the industry would go a long way to expanding programmatic’s adoption.
Nearly half (48%) of Australian marketing execs say they use programmatic buying, helping to push the APAC region’s programmatic use to 41%. Just trailing, at 46%, are advertising execs in Japan and Singapore.
Forrester Consulting said nearly all of the respondents (96%) to its survey who already were using programmatic said they plan to continue investing in the ad technology over the next two years, with 82% saying they were satisfied or highly satisfied with their experiences.
Recent research released by Integral Ad Science said programmatic ad fraud was down nearly 21% in Q4 2015 compared to a year ago, with viewability for ads up nearly 21% quarter-over-quarter. It was the fifth consecutive quarter ad fraud decreased for both programmatically bought ads as well as those purchased directly from publishers, the report said.
Ad Age in January reported that ad fraud could increase to $7.2 billion from a forecast $6.3 billion in 2015.