Sports
How Sports Can Leverage Online Video
Emerging media is reshaping the sports marketing landscape by giving fans the ability to participate in their favorite sports with instant access to complementary information such as scores, news, trivia, statistics and more. The Third Annual Sports and Technology Study: Future of Sports Content Consumption, conducted by CEA and the Sports Video Group (SVG), shows that nearly four in ten (38%) sports fans will download and watch a game online, an increase of 10 percent from 2007. The increasing trend in online video will also open new revenue opportunities through advertising. eMarketer estimates that US advertising revenues on sports-related Websites will reach $1.1 billion in 2011, up from $407 million in 2006. As a percentage of overall sports advertising, the Internet's share will double to 10% by 2011, up from 4.9% in 2006.
Ooyala's Online Video Solution for Sports
- Strengthen customer loyalty by expanding availability and access to sporting content
- Rebroadcast entire events and athlete interviews
- Drive new revenue growth through advertising
- Increase revenue through innovative, digital formats
- Reach new audiences through widgets and social networks
- Broadcast all live events
Customers
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