Personalization for Content Providers
Personalization for Content Providers
Optimize the viewer experience
Maximize engagement by delivering highly personalized content that is based on viewer behaviors for both live and on-demand media. With interactive program guides, content recommendation tools, and social networks, you can delight your viewers and maximize revenue.
Player Recommendations
With Ooyala technology, ensuring the most engaging experience for each viewer is automatic. Enhance your pause and end-of-playback screens with thumbnails of videos and show what's 'up-next' or queue future videos for later viewing.
- Suggest related content right in the player
- Video recommendations are made by our advanced algorithms
- Countdown timer gives viewers options before the next video begins
Discovery Guide
Discovery Guide algorithms also track guide level viewer activity across all programs and channels. Insights included cover linear analytics for live streams, per program engagement, program lead-in analytics, and leader board summaries-premium insights that enable the highest levels of content optimization.
- Gain insights with program level, linear analytics
- Allow users to queue live and VOD content for later viewing
- Track and adjust program schedules to optimize audience views
Share Video through Social Networks
Your branded experience should be enjoyed and shared by your fans, no matter what device they’re using.
- Track viewer engagement across social networks
- Drive viral viewership with Twitter Video Cards
- Empower viewers to create clips from live events to share with friends
- Embed videos on Facebook with our white-listed player
Additional Features
Interactive features drive CTAs
Drive in-video actions without compromising the viewing experience. Encourage your viewers to vote, buy, share and comment by adding custom interactive elements to your online video player.
Give viewers the video they want with advanced content discovery
Collaborative filtering, machine learning, seamless linear live and VOD content discovery, and other advanced algorithms, empower Ooyala to track behavioral data and content metadata in remarkable ways. This helps consumers find more relevant content while our publishers increase their viewer engagement. Learn more.
Customize the player with Ooyala’s Open Player Framework
The Ooyala Open Player Framework (OPF) enables you to combine all the fundamental playback capabilities of the Ooyala platform on top of the player. These include integrations with non-VAST compliant ad networks, authentication systems, and interactive features.