Music
How Music Can Leverage Online Video
Musicians and record labels are employing the use of online video to promote and distribute music videos. The emerging digital trend has created vast opportunities for artists to increase revenue, expand their fan base, and broadly distribute their content to drive brand exposure. The annual Infinite Dial report from Edison Research noted that in 2008, online music video viewership increased by a third to 69 million. Digital music sales experienced stellar growth, increasing by 900% to $1.9bn in the US.
Ooyala's Online Video Solution for Music
Labels and bands are using online video to create revenue streams and drive music sales:
- Publish music videos on artist sites and destinations
- Reach new audiences through widgets and social networks
- Distribute content to fan and niche music sites
- Rebroadcast entire concerts and artist interviews
- Drive new revenue growth through advertising
- Increase revenue through innovative, digital formats
Customers
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