Analytics for Brands
Analytics for Brands
Real-time streaming analytics technology for immediate decision making
Ooyala supports the scale, breadth of reporting, and deep insights required by today’s sophisticated publishers.
Big Data Architecture
Terabytes of memory and petabytes of disk space to provide industry-leading insights.
- Processes over 1 billion analytic pings from 200 million unique users
- Uses advanced distributed computing technologies like Storm and Cassandra
- Built-in analytics engine, powered by proprietary algorithms, delivers extensive video consumption insights
- Technology for high-scale data delivery
Real Time Insights
Real-time viewer statistics for both live and on-demand media, so you can track and optimize viewer engagement instantly.
- Access up to the second viewer stats with Ooyala Now Dashboard
- View what’s popular now with a ranked list of the top viewed videos
- See which areas of the world are generating the most interest
- Know when content is trending so you can optimize programming decisions
Customizable Reports
Advanced Analytics APIs let you record the metrics that are uniquely important to your business, allowing you to better understand how viewers consume content.
- Leverage multivariate testing and Ad Analytics
- Monitor boosts in viewership using Ooyala’s Discovery APIs
- Measure linear and live-stream performance
Additional Features
Scalable infrastructure to provide deep insights as you grow
Ooyala processes billions of analytics events every day. Our video analytics infrastructure handles the scale and deep insights required by today’s most sophisticated media publishers
Third party integration for holistic view of video metrics
Customize the level of integration from basic page level analytics with video play events, depending on your needs. Our analytics integrate with ComScore, Nielsen, Google Analytics, Visible Measures and Omniture.
Measure engagement across social networks
Ooyala continually monitors key social video metrics. Track viewer engagement across leading social networks to measure shares, likes and purchases. Ooyala enables you to instantly identify trending videos within Twitter and Facebook to better engage your audience.