Brand Marketers
How e-Commerce Can Leverage Online Video
eMarketer predicts that there will be 183 million online video viewers by 2011. The growing consumption of online video provides marketers with new ways to promote their brands, creating opportunities to engage with consumers, expand reach and drive monetization. According to Nielsen, online video grew 13% in Q1 2009, driven by both strong brand marketing and large media events. Millward Brown CTV reported that online viewers were 53 percent more likely to pay attention to ads when watching video on the Internet versus other media platforms. Creative agencies are also leveraging online video to further strengthen brand messaging through creative, engaging content.
Ooyala's Online Video Solution for Brand Marketers
Online video is a powerful tool for increasing brand awareness and consideration:
- Leverage the creativity and power of rich media to generate interest and demonstrate the value of company offerings
- Build brand awareness through customized, high quality content to inform prospects and convert them into customers. Princeton reported that 81% of Internet users look for information online about a service or product they are thinking of buying
- Extend reach of product promotion using syndication and distribution controls across the Web and other media platforms
- Access rich analytics to gain deeper insight into video performance
Customers
 |
 |
 |
 |
