For several quarters we’ve reported in the Global Video Index that long-form (20+ mins.) video increased to over 50% of time watched on every device: connected TVs, tablets, PCs, even smartphones, the smallest screen of all and a bit of a head-scratcher. This quarter, again, long-form made up more than 50% of time watched on every screen. It was the third time in the past five quarters that’s happened. It is no longer an anomaly, it’s a trend. Not surprisingly, long-form and ultra-long-form content is watched to completion most often on PCs, to the tune of 71% for 20+ min. content and 59% for 40+ min. content.
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