All Blog Posts

August 14, 2018
The State of the Media Industry 2018 report confirmed: data is the key driver of businesses in media organizations and data-driven video is the way to go. From consumer engagement and privacy to technological advances, content strategies and monetization, data in its various forms is everywhere and companies are challenged with harnessing and analyzing it smartly for greater returns.
Content Distribution, data, AI, VR, VR360, mobile
July 30, 2018
Subscription video on demand (SVOD) is growing on a global scale, nowhere more so than in APAC where users are expected to more than double by 2023 to more than 351 million.
Content Distribution, APAC
July 17, 2018
Swing and a miss. Air ball. Hit the post. A rookie move. Dropped the ball. Pick any of those well-known sports adages the define failure, and you’re dead on the money with a description of YouTube TV’s missed opportunity to shine during the World Cup.
Live, world cup, live sports online
July 11, 2018
Metadata is transforming content. It’s being harnessed now throughout the content supply chain to create benefits at every stage: from pre-production and delivery to audience engagement and monetization.
Content Production, Asset Management, Metadata Management
July 11, 2018
Will Virtual Reality meet the same fate as that other highly touted video technology, 3-D? A new report says consumer interest in VR is waning, at least according to sales-rank data from Amazon.
Content Distribution, VR 360
June 21, 2018
With the World Cup matches still in the Group stage, the likelihood that more streaming records will be set is quite high.
Live, world cup, live streaming, live sports online
July 09, 2018
The demands for first-to-market video content, at the highest quality and lowest cost are exploding. Are you prepared to keep up?
content supply chain, Colleen Nichols, content distribution
June 27, 2018
Ooyala Founder and CTO Belsasar Lepe has been selected as one of NYC Television Week’s 40 Under 40 Awards recipients, honoring “the media innovators who are redefining the media landscape in an age of change.”
Digital Video Playout, Multi-Audio, Live, future of tv
June 26, 2018
Content Distribution, emea, ott
June 21, 2018
With the World Cup matches still in the Group stage, the likelihood that more streaming records will be set is quite high.
Live, world cup, live streaming, live sports online
June 21, 2018
It’s the 89th minute, Ronaldo is stepping up for a penalty kick… and your live stream decides to buffer or go down entirely. Imagine the agony of your thousands of viewers. Imagine the scalding social media posts. Imagine the hit to your reputation. Even when the World Cup isn’t on the line, viewers will abandon your service if a video doesn’t play within two seconds. After five seconds of start time, drop-off rates climb exponentially.
Live, live sports, live online events, live ott, live streaming, Network Operations Center, NOC, world cup
June 20, 2018
For several quarters we’ve reported in the Global Video Index that long-form (20+ mins.) video increased to over 50% of time watched on every device: connected TVs, tablets, PCs, even smartphones, the smallest screen of all and a bit of a head-scratcher. This quarter, again, long-form made up more than 50% of time watched on every screen. It was the third time in the past five quarters that’s happened. It is no longer an anomaly, it’s a trend. Not surprisingly, long-form and ultra-long-form content is watched to completion most often on PCs, to the tune of 71% for 20+ min. content and 59% for 40+ min. content.
Content Distribution, Ooyala Global Video Index, mobile, content