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Skateboard supersite The Berrics sees 150% lift in live event viewers with Ooyala
Friday, December 8, 2017
The Berrics has the most awarded skateboard site in the world. In 2007, professional skateboarders Steve Berra and Eric Koston opened a massive skateboard park in an industrial area near downtown Los Angeles. They named this first-of-its-kind park after themselves (BERa + eRIC) and it’s been a mecca for avid skateboarders ever since. On TheBerrics.com, fans can watch a steady stream of skateboarding videos: from trick feats to skater profiles, to original series and just about everything in between. If it’s interesting to their legion of skateboard followers, there’s a video for it.
 
What’s next? If you’re TheBerrics.com, the answer is adding live video and shareable content with Ooyala to maximize engagement. Our new case study shows how The Berrics:
 
Streams its annual Battle of the Berrics competition via Ooyala Live
Optimizes viral content strategies with Ooyala IQ

Maximizes reach across social platforms using the Ooyala Player and Ooyala CMS
 
Ooyala helped their team gain the largest Battle of the Berrics audience to date (a 150% increase in viewership from the previous year) and more engagement with the site’s target audience of skate fans everywhere. 
 
Find out how by downloading the full case study here.
Paula Minardi

Paula is the Head of Content Strategy at Ooyala, where she crafts insights on digital video, production and ad tech trends. She’s held previous positions at Viacom and EMI, with focus areas including video content development, distribution and marketing.

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