Blog |
Content Production, Asset Management, Metadata Management
Media asset logging and management made better
Wednesday, July 11, 2018
Metadata is transforming content.
 
It’s being harnessed now throughout the content supply chain to create benefits at every stage: from pre-production and delivery to audience engagement and monetization. Thanks to metadata and the advanced technologies that use and enhance it, improved processes at the beginning of content creation are now elevating consumer experiences and profits at the end.
 
Simplify Media Asset Logging and Management is the first in our new three-part white paper series, Transform Your Content Supply Chain with Metadata. It's an in-depth look at how companies can transform their content supply chains with metadata in three critical workflow stages. Part one explores Content Production
 
Companies now need to create and manage tremendous volumes of content on tighter schedules and budgets, often with remote global teams. For example, just among Ooyala’s top customers, long-form OTT content supplies alone increased 159% in Q4 2017 compared to a year earlier. The white paper shows how the use of rich metadata to automate asset logging and management has simplified production operations and kickstarted improvements for organizations of all shapes and sizes.
 
Automation offers better ways to:
 
Log more metadata without manual errors
Catalog and recall critical assets
Harness A.I. for better processes and experiences
Engage users longer than ever for higher ROI
 
For more insights, download the white paper.
 
Paula Minardi

Paula is the Head of Content Strategy at Ooyala, where she crafts insights on digital video, production and ad tech trends. She’s held previous positions at Viacom and EMI, with focus areas including video content development, distribution and marketing.

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