Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, and comes as Hulu is preparing to launch its own virtual-MVPD (V-MVPD) early in 2017.
While the offer lowers the cost of the service below that of Amazon Prime Instant Video and Netflix, which cost $7.99/mo. for their basic services, both are ad free… something many consumers prefer. Hulu’s ad-free service, meanwhile, is $11.99.
Does Hulu’s AVOD service survive the launch of its – as yet – unpriced V-MVPD play?
Probably, but its also likely to see fewer viewers as other options continue to expand and viewers trial more V-MVPD services.
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