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Let’s make a deal! Hulu drops price (for now) on AVOD service
Let’s make a deal! Hulu drops price (for now) on AVOD service
Monday, October 3, 2016

Hulu’s looking to add a few price-conscious users to its hybrid ad/subscription-supported video service, dropping the price of its price from $7.99/mo. to $5.99 for a limited time. The deal is good for one year, and comes as Hulu is preparing to launch its own virtual-MVPD (V-MVPD) early in 2017.

While the offer lowers the cost of the service below that of Amazon Prime Instant Video and Netflix, which cost $7.99/mo. for their basic services, both are ad free… something many consumers prefer.  Hulu’s ad-free service, meanwhile, is $11.99.

Does Hulu’s AVOD service survive the launch of its – as yet – unpriced V-MVPD play?

Probably, but its also likely to see fewer viewers as other options continue to expand and viewers trial more V-MVPD services.

Stay tuned.

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Jim O'Neill

An award-winning industry expert and futurist who specializes in the convergence of traditional TV and the Internet. My focus includes pay TV, Cloud TV, OTT, multiplatform media delivery, the ecosystem that surrounds it and consumer trends. A frequent speaker at CES, NAB, Digital Hollywood, Park’s Associates Connections events, Streaming Media and Digital Entertainment World, among others. I'm the Editor of Videomind, which in the past year has won awards from Editor & Publisher and Digiday. I'm also the Principal Analyst at Ooyala. I'm based in Michigan. I formerly was an analyst at Parks Associates and editor of FierceOnlineVideo and FierceIPTV. 

You can follow on Twitter @JimONeillMedia and on Linkedin