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Here’s how to avoid failing with a niche SVOD service
Tuesday, January 31, 2017
Ooyala’s new white paper “Why SVOD Services Fail: 5 Common Mistakes and How to Avoid Them” comes from Ooyala’s Strategic Media Consulting team. It examines the current state of SVOD services and common mistakes providers have made. Harnessing insights the team has gathered through its many global SVOD engagements, the white paper discusses what makes a service sink or swim and provides guidance on how niche SVOD providers can succeed in this highly contested space. 
 
Taking full advantage of the SVOD market is becoming more critical: It’s expected to see more than $108.6 billion in revenues by 2026 — more than double 2015 revenues.
 
Among the key tips:
 
Set achievable goals. Manage expectations and define success beyond subscribers.

Don’t try to be Netflix. Identify your strong niche and stick with it.

Don’t defend old business models. Embrace the new economics of SVOD.

Make it easy for viewers. Easy to watch, easy to discover, easy to pay.
 
The stage is set for an SVOD content explosion. Will your SVOD business be a winner? 
For more insights, download the white paper here
 
Paula Minardi

Paula is the Head of Content Strategy at Ooyala, where she crafts insights on digital video, production and ad tech trends. She’s held previous positions at Viacom and EMI, with focus areas including video content development, distribution and marketing.

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