Like most of us these days, you probably have a favorite TV show. A show that makes you want to binge-watch it over and over again. For me that's NBC’s Parks and Recreation, something about the citizens of Pawnee, Indiana has me coming back and re-visiting this odd, yet charming show.
The ability for a fan to get more out of older content on a single platform is something I wish was the standard in the industry, not just a nice to have. For example, I want to hear Park and Rec showrunners Greg Daniels and Michael Schur talk about their favorite parts of the show and introduce little quips about a particular scene. I’d love to satisfy this desire by flipping a switch and listen to Greg and Michael talk about a crucial scene for the development of a character as I am watching the content.
OoyalaPLAY offers TV junkies another excuse to re-watch their favorite content. This excuse comes in the form of the multi-audio feature built right into the platform.
This is done by mixing multiple audio tracks into a single video asset. With the right configuration, OoyalaPLAY will automatically recognize that the stream has multiple audio tracks, and include the ability to switch between the different audio tracks in a new menu icon within the player. For me, naturally, I love listening to commentary type tracks. However, this is not the only possibility for Multi Audio.
The most common utility for multi-audio is offering dubbed audio in different languages for a particular piece of content. Imagine the possibilities: your content in multiple languages will bring you into new markets with even more engaged fans.
Another use for multi-audio allows you to offer new accessibility options, such as audio descriptions for the visually impaired in both VOD and Live content. High-quality visual descriptions allow everyone not to miss critical visual elements that help the visually impaired understand and appreciate the content as the content creators initially intended.
Multi-audio can also play into the arch of the overall storytelling. I don't think I have ever seen this out in the wild, but I’d love to flip that multi-audio switch and hear a voice narration (that isn't part of the primary audio) from the lead characters or maybe from another character's point of view. This will offer a unique perspective of the story or can give us access to what’s going on in the characters’ head. This can be a great medium to tell more of the story with minimal cost and maximum effectiveness.
Multi-audio offers the ability to engage fans in fun and compelling ways. It opens a path to new markets. It is such a commonly overlooked feature, yet it has the power to grow audiences and keep them coming back for more.