All Blog Posts

February 13, 2019
Today the news deadline is a continuous now. It takes powerful workflow automation to meet those every-single-moment deadlines.
Content Production, News Production, Workflow Automation
January 31, 2019
Creative agencies that used to focus on crafting viral tag lines and 15-second storyboards are increasingly being asked to produce complete video brand stories.
Content Production, Media Production, Creative Agencies
November 29, 2018
Gone are the days when video editing was a labor-intensive, isolated job where a “craft editor” would spend hours locked up in an edit suite. Drowning in videotapes (later USB drives) containing hundreds or even thousands of hours of video, the editor's challenge was to tame those rushes into a meaningful story. Locating those 4 seconds of video where the key character threw his arms up in the air was never an easy feat, often requiring someone (a lucky assistant perhaps) to spool through hours of video.
Content Production, NLE, Non-Linear Editing, Avid, Adobe, Ingest, metadata
September 25, 2018
The shift in content consumption patterns towards digital platforms is too massive to ignore. It was reported in a recent study that OTT (over-the-top) services doubled their hours of content offerings over the last 12 months.
Content Production, video production, content, content supply chain, ott
August 02, 2018
Like in many areas, AI is disrupting the media industry, as large amounts of data become available from the hours we spend watching videos. For media executives, it's almost a given: AI can help automate workflows for greater productivity and provides insights to make smarter decisions.
Content Production, Artificial Intelligence, Content Production, IBC 2018
July 11, 2018
Metadata is transforming content. It’s being harnessed now throughout the content supply chain to create benefits at every stage: from pre-production and delivery to audience engagement and monetization.
Content Production, Asset Management, Metadata Management