All Blog Posts

November 26, 2018
“Every company is a media company.” That concept isn’t new. It’s why B2C companies absolutely require a media strategy to be successful, and it’s increasingly true for B2B companies, too.
Digital Video Playout, media, media supply chain, B2C, B2B, Analytics
October 29, 2018
With Netflix gaining so much ground globally, and a growing number of companies trying to get a piece of the pie, what will the OTT market look like in 5 years?
Digital Video Playout, ott, SVOD, AVOD, D2C, Netflix, Amazon Prime, hulu
October 23, 2018
By now, the value of direct-to-consumer marketing is clear. Most brands are engaging the way younger generations want them to: with video.
Digital Video Playout, video, brands, AI, Live, MarTech
October 16, 2018
"How can I deliver more content in less time?" That's the single question we heard most often at the IBC show last month. If you were one of the throngs of industry pilgrims who made their way to Amsterdam, perhaps that's still the question that stands out as you sort through the masses of wonderful products, ideas and buzzwords on offer there.
Digital Video Playout, IBC 2018, live streaming, Content Production, content distribution, Digital Video Playout, Intelligent Archive
September 27, 2018
Google has long established that their SEO algorithm includes page speed as a ranking factor. This was further emphasized in early 2018 when they announced it would be a factor for their mobile index, whereas previously the page speed variable was only applied to the desktop browser index.
Digital Video Playout, google, PageSpeed, seo, mobile
September 27, 2018
Google has long established that their SEO algorithm includes page speed as a ranking factor. This was further emphasized in early 2018 when they announced it would be a factor for their mobile index, whereas previously the page speed variable was only applied to the desktop browser index.
Digital Video Playout, google, PageSpeed, seo, mobile
September 19, 2018
Like most of us these days, you probably have a favorite TV show. A show that makes you want to binge-watch it over and over again. For me that's NBC’s Parks and Recreation, something about the citizens of Pawnee, Indiana has me coming back and re-visiting this odd, yet charming show.
Digital Video Playout, Multi-Audio, VOD, Live
August 08, 2018
In part 1 and part 2 of Ooyala’s three-part white paper series, Transform Your Content Supply Chain with Metadata, we discussed how metadata and advanced technologies are improving processes (and profits) across content production and distribution.
Digital Video Playout, Live & Linear Streaming, Playback, IBC 2018
June 27, 2018
Ooyala Founder and CTO Belsasar Lepe has been selected as one of NYC Television Week’s 40 Under 40 Awards recipients, honoring “the media innovators who are redefining the media landscape in an age of change.”
Digital Video Playout, Multi-Audio, Live, future of tv
June 08, 2018
Consumers are rapidly adding connected TVs and devices to their homes, pushing aside traditional set-top boxes as SVOD of virtual MVPDs play a bigger role in how they consume entertainment. Just cresting the horizon? Gen Edge, the most connected generation ever.
Digital Video Playout, set-top boxes, Connected TVs & Devices, Gen Edge, Millennials, mobile tv
May 23, 2018
Ooyala's new State of the Media Industry 2018 report shows that video continues to lead media organizations as they become truly digital businesses — and at the center sits data. Data and data-driven video have become the focal points of nearly every conversation in media these days.
Digital Video Playout, data, metadata, Mobile Video, Social Video, AI, VR 360, live online video, advertising, programmatic video
April 18, 2018
The new era of video production and delivery is upon us.
Digital Video Playout, ott, video, metadata, Metadata Management, video metadata, workflow, Workflow Orchestration, online video platform, content supply chain, video production, video distribution, Analytics