Ooyala Sponsors Oscar Night Party: 'A Night to Make a Difference'

Thursday, February 19, 2009
Mountain View, CA., Feb 19, 2009 - Ooyala is excited to be a sponsor of Leeza Gibbons' Oscar Night party - A Night to Make a Difference. An event that will bring together stars from film, television, music, sports, and fashion to celebrate the worlds of celebrity and philanthropy. Leeza Gibbons, Olivia Newton-John and David Foster will host the party, which will be held on the night of the Oscars.
This year, audiences everywhere will be able to experience the excitement via a live webcast direct from the iconic Mr. Chow in Beverly Hills. Ooyala's sophisticated video platform will power the high quality viewing experience for all of the video on demand (VOD) content. The coverage will offer a detailed look into one of Hollywood`s most glamorous evenings.
"The Academy Awards is the night when all of Hollywood takes center stage. We're excited to be helping deliver their message of advocacy, philanthropy and volunteerism via the Ooyala video platform," said Ooyala CEO, Bismarck Lepe.
Broadband continues to complement traditional on-air coverage. The live webcast coupled with Ooyala's sophisticated playback technology, provide an opportunity to increase viewership, engagement, and overall promotion of the event and its purpose. Online video is a robust medium that can be accessed instantly and ubiquitously. With Ooyala's adaptive-bit rate technology, viewers can enjoy HD quality video using intelligent delivery that dynamically adjusts to accommodate individual bandwidth levels. In addition to enjoying the excitement at Mr. Chow, Web viewers will be able to contribute directly to the charities of their choosing, via Jessica Biel's Make the Difference Network.
"This event is truly different from the others and one of the aspects I am most excited about is the ability for viewers at home to be a part of the experience via the webcast. Our hope is to inspire people to take action and knowing that we are able to reach a broad audience on the Web means we truly have a chance to help create the change presented by our on-camera Hollywood celebrities. Our combination of being behind the scenes of movie's most glamorous night along with its most passionate and purposeful stars, takes the gold for best new Web idea!" said Leeza Gibbons.
The Night To Make A Difference takes place February 22, 2009, at Mr Chow, 344 N Camden Drive in Beverly Hills. While watching the Oscars, guests will be treated to a specially planned and prepared 10-course dinner featuring Mr. Chow`s world famous cuisine; there will also be a celebrity auction.
Ooyala is proud to be a sponsor of this extraordinary event.
About A Night To Make a Difference
Hosts Leeza Gibbons, Olivia Newton-John, David Foster, Jessica Biel and the Make the Difference Network, Mario Lopez and Extra TV, and style icon Ken Paves are throwing a party with a purpose, designed to honor Hollywood and celebrate the industry's huge heart. A Night to Make a Difference will focus on advocacy, philanthropy and volunteerism, benefiting two celebrity based non-profit organizations.
About Ooyala
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts. 
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