Educating Viewers with Ooyala's Online Video Platform
Monday, April 6, 2009
Mountain View, CA., March 6, 2009 - Nearly 136 million people watched online video content in January 2009, up 16% from the same period in 2008, according to Nielsen Online. Popular genres of online video content included: News, Entertainment, Education, Sports, Weather, and User General Content. Roughly one in five internet users (22%) says he/she watches or downloads educational videos. Men and women reportedly watch educational videos at the same rate; for men, 24% consume educational videos online vs. 20% for women. Online video now joins movies and TV as having gender parity among those who watch. (Online Video, Pew Internet & American Life Project).
Given the flexibility and convenience of online video, many organizations use this form of rich media to stream information on topics running the gamut from finance -- to religion -- to professional development. With the emergence of online video platform providers, organizations of all sizes can instantly showcase high quality content on their site. Video service providers such as Ooyala offer end-to-end solutions that include encoding, management, publishing, and delivery of content regardless of file size and/or length. Online video is becoming the foundation for many businesses whose main objective is to bring educational content to their target market. A few examples of companies using Ooyala Backlot to power their educational video initiatives include:
100s of HD Videos, Classic Videos, audio programs and ebooks that offer tips on personal and professional development.
A website that streams webcasts of live events with Prem Rawat, known also as Maharaji, a spiritual and inspirational speaker.
Learn to Trade Futures Online:
Online videos of Industry professionals covering the basics of futures, options, and technical analysis.
A portal with online videos and other tools, for parents and professionals in early childhood education.
Ooyala's platform also includes features such as robust reporting and intelligent APIs to optimize the quality and usability of all video assets.
Ooyala is a leading video technology company that provides a comprehensive suite of publishing, analytics, and monetization capabilities. With Ooyala's online video platform, content owners gain deep viewer insights that drive increased video engagement and monetization opportunities. Ooyala serves global media companies and web marketers including Wenner Media, Fremantle, Armani, Sybase and Electronic Arts.