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Independent (?)
Ooyala's Independent Package is a self service offering. With the Independent Package, content owners are given everything needed to get started delivering and monetizing video online. This package provides access to Ooyala's dedicated content delivery network, ad server, analytics tools, elastic transcoder, content management system, and customizable player.
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Director * (?)
Ooyala’s Director Package is designed for small to mid sized media companies. With the Director Package, media companies are given increased functionality enabling greater syndication controls and deeper insight into viewership metrics. Content is encoded at multiple bit rates and delivered via the Ooyala Player which dynamically adjusts delivery by adapting to the end user’s available bandwidth and CPU utilization.
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Studio (?)
Ooyala’s Studio Package is designed for media companies that manage a large amount of video content. With the Studio Package, media companies are given increased functionality, enabling greater syndication control and monetization options. Content is encoded at multiple bit rates and delivered via the Ooyala Player which dynamically adjusts delivery by adapting to the end user’s available bandwidth and machine CPU utilization. Rich behavioral data is exposed via the Backlot analytics feature. Programmatic access to the functionality of Backlot, analytics and customization of the player is also available via APIs.
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| Backlot |
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Backlot Account (?)
The Backlot platform includes management, storage, syndication, branding, analytics, and advertising of all your content. All accounts created begin as a free trial which can be upgraded to an Independent package with 15 hours of free storage, simply by adding payment information. After 15 hours, a fee will apply as noted in your Backlot account information, under the Account tab. Additional pricing information can be obtained by contacting Ooyala's Sales team.
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Hours of content management included (?)
One of the main components of the Backlot Platform is content management. Listed here is the amount of content that can be managed as part of the standard offering. To accommodate to varying business models, partners can choose to purchase more hours for an additional fee.
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15 hours |
25 hours |
150 hours |
Multi-user accounts(?)
Ability to set granular account permissions restricting access to certain areas of the Backlot platform.
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Sub accounts (?)
Create and manage multiple accounts. Administrator account can view and modify content of sub accounts.
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| Content delivery |
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Global content delivery network (?)
Each account gains access to Ooyala's vast network of CDNs and the efficiencies of Ooyala's advanced delivery system. Director and Studio level accounts also have access to deliver the highest quality video utilizing Ooyala's dynamic bitrate technology.
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3rd party content serving support
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Ooyala supports integration with 3rd Party CDN providers, allowing partners to use their existing contracts for CDN video delivery.
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| Encoding |
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Profiles (?)
For Director and Studio packages, all content is encoded in multiple formats enabling dynamic bit rate delivery.
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One bit-rate
(Up to 600Kbps) |
Adaptive bit-rate
(4 encodings) |
Adaptive bit-rate
(6 encodings) |
Hours of content transcoded included
(?)
Listed here is the amount of content that will be transcoded as part of the standard package offering. To accommodate to varying business models, partners can request to transcode more hours for an additional fee.
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15 hours |
25 hours |
150 hours |
| Player |
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Flash-based player(?)
The Ooyala Player supports H.264 and VP6 playback, without requiring an additional plugin download. Players can be customized with simple tools within Backlot: re-skin the player, modify the color scheme, enable/disable player functionality, add preview images, add watermarking, and modify end screen options.
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| Analytics |
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Comprehensive Performance Metrics(?)
Access to more than 50 different kinds of custom reports such as: video completion rates, video engagement/abandonment data, uniques, and performance metrics.
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| Domain-level data |
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| Country-level data |
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| Omniture Integration |
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| Developer APIs |
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Backlot API(?)
Programmatically manage and integrate content with your website.
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Player API (?)
Full set of APIs (ActionScript and JavaScript) for customizing the look and feel of the Ooyala Video Player.
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Analytics API (?)
Full set of APIs (ActionScript and JavaScript) for integrating your video experience with existing internal analytics platforms.
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iVideo API
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Full set of APIs (ActionScript and JavaScript) for enabling interactive video functionality with the Ooyala Video Player.
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| Advertising |
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| Ooyala powered ad-server |
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Integration with 3rd party ad-servers(?)
Ad-server includes DoubleClick.
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Integration with 3rd party ad networks(?)
Ad networks include Tremor, YuMe, Lightningcast and Google Adsense for Video (AFV).
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| Syndication |
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Integration with YouTube
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Use a labels-based system to automatically upload videos to YouTube. Video metadata is preserved and continuously updated on YouTube when changes are made in Backlot. Obtain analytics from your YouTube videos.
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| Create custom MRSS feeds |
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Submit MRSS feeds to search engines(?)
Search engines include Blinkx, Yahoo Video, and Google Video.
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| Generate Google Site Maps for videos |
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| Interactive Toolkit |
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Backlot access(?)
Access Ooyala's Interactive Video feature which allows users to interact with video by clicking on objects of interest in the video stream.
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| Support |
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| Email response times (Business hours) |
72 hours |
For more information
contact Ooyala Sales |
For more information
contact Ooyala Sales |
| Seats |
1 |
| Office hours |
Quarterly |
| Dedicated account manager |
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| Training |
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| Webinars |
Quarterly |
Monthly |
Monthly |
| In-person training sessions |
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2 per year |
| Pricing |
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| Delivery Fees |
$0.25 per hour of delivery |
Contact Ooyala Sales |
Contact Ooyala Sales |
