Measurable Performance

Backlot Analytics delivers real-time, comprehensive viewing metrics by video, partner, and geography. Analytics gives you access to over 50 performance and behavioral reports.

"Analytics allows us to on a daily, almost hourly basis, view how our videos are being perceived, through the display and play metrics. These metrics are critical to the success of our series." -- Bebo

Optimize Content

Optimize Content

Determine at which point viewers are abandoning your videos.
Maximize Return

Maximize Viewership

Determine video reach by country and domain.
Comprehensive Campaign View

Comprehensive Campaign View

Review delivery data by video, channel, advertiser, and syndication partner.