Analytics

Advanced video analytics

Make confident decisions with a 360° view of your video operations.

Analytics

Video

Characteristics

See what works best

Find your strongest syndication partners, your greatest  marketing programs, and your most popular viewer platforms. Player tracking lets you use situational player IDs to quickly find the programs that drive the greatest value.

Gain deep insights

Ooyala's analytics dive deep into every asset: how popular each is with your users; how viewers are watching by geography, device, traffic source; and whether viewers are really engaging or just sampling and departing.

Analyze in all dimensions

Use powerful multi-dimensional video analytics to find untapped audiences, target growing geographies, and focus on content that drives revenue.

Analyze Live and VOD

Analyze your whole content library, or filter to see how viewers are watching VOD versus live. See a timeline of concurrent viewers at one-minute intervals, showing exactly when viewers started and stopped watching.

Get up-to-the-minute insights

See viewership, engagement and conversions at one-minute intervals, or even analyze past data retroactively to make smarter decisions and refine your content and placement strategies.

Monitor real-time trends

Get real-time insights across your video library. You’ll get real-time updates on trending content and see what’s most popular in every region of the world.

Check the industry’s best dashboard

Our analytics come with an easy-to-use UI and best-in-breed dashboard ― or use REST APIs for full flexibility and control. You decide which insights make the most sense for your business. 

Break through

Ooyala’s video analytics white paper looks at how the new era of analytics is delivering breakthrough results—like over 400% more video plays year over year. Download White Paper ›

Deliver business impact immediately with Ooyala Analytics

 

Streamline content lifecycle

Streamline the whole content supply chain
with the Ooyala Flex Media Platform

Learn more ›