Advanced video analytics
Make confident decisions with a 360° view of your video operations.
See what works best
Find your strongest syndication partners, your greatest marketing programs, and your most popular viewer platforms. Player tracking lets you use situational player IDs to quickly find the programs that drive the greatest value.
Gain deep insights
Ooyala's analytics dive deep into every asset: how popular each is with your users; how viewers are watching by geography, device, traffic source; and whether viewers are really engaging or just sampling and departing.
Analyze in all dimensions
Use powerful multi-dimensional video analytics to find untapped audiences, target growing geographies, and focus on content that drives revenue.
Analyze Live and VOD
Analyze your whole content library, or filter to see how viewers are watching VOD versus live. See a timeline of concurrent viewers at one-minute intervals, showing exactly when viewers started and stopped watching.
Get up-to-the-minute insights
See viewership, engagement and conversions at one-minute intervals, or even analyze past data retroactively to make smarter decisions and refine your content and placement strategies.
Monitor real-time trends
Get real-time insights across your video library. You’ll get real-time updates on trending content and see what’s most popular in every region of the world.
Check the industry’s best dashboard
Our analytics come with an easy-to-use UI and best-in-breed dashboard ― or use REST APIs for full flexibility and control. You decide which insights make the most sense for your business.
Ooyala’s video analytics white paper looks at how the new era of analytics is delivering breakthrough results—like over 400% more video plays year over year. Download White Paper ›