VGTV

More than tripled sellout rate in private marketplaces

Challenge 

Reduce local unsold inventory to maximize revenues. Access pool of programmatic buyers to sell remnant inventory efficiently.

 
Solution 

Moved all remnant inventory to programmatic channels to increase efficiency. Set up marketplaces to connect to extensive pool of ad buyers. Combined programmatic direct deals and auction-based marketplaces to boost CPMs, while creating better monetization of inventory not sold directly.

 
Impact 

Total sellout rate increased, specifically within private marketplaces where it more than tripled.

 

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