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Digital Video Playout, IBC 2018, live streaming, Content Production, content distribution, Digital Video Playout, Intelligent Archive
IBC 2018: The Drive Towards Revenue
Tuesday, October 16, 2018

"How can I deliver more content in less time?"

That's the single question we heard most often at the IBC show last month. If you were one of the throngs of industry pilgrims who made their way to Amsterdam, perhaps that's still the question that stands out as you sort through the masses of wonderful products, ideas and buzzwords on offer there.

At the Ooyala booth we had hundreds of engaging conversations about the direction that the media and entertainment industry is taking, and how this translates into specific technology needs for content creators and distributors. We also heard a lot of related questions around streamlining the business of content creation and multi-platform delivery. How can we reduce resource bottlenecks and increase automation? Can we get better visibility of how our business runs? Can you help us optimise operations? 

It's all about revenue

The Ooyala Flex Media Platform resonated well amongst our visitors, as it helps answer those questions as it solves modern production, delivery and monetization challenges. As we demonstrated at IBC, our solutions address your needs for: 

  • Live Streaming - Live high-quality channels and events
  • Content Production -Manage and orchestrate the content pipeline
  • Content Distribution - Bring engaging content to any and every channel
  • Intelligent Archive - Content archive solutions that drive revenues higher
  • Digital Video Playout - Best-of-breed MAM-based Content Management System (CMS), Video On Demand (VOD) and analytics

As we proved to our visitors, increased efficiency opens the door to new revenue opportunities. It stands to reason: When you produce more content and distribute to more channels, you can truly grow your business opportunities. 

The demand for live sport continues

Live streaming for sports events and live-to-VOD clipping and fast turnarounds were the topic of many a discussion at IBC. The Ooyala Flex Media Platform's capabilities for live clipping and automated workflows for multi-platform distribution fill those needs beautifully. We're now continuing those conversations post-IBC to help clients put those workflows in place. 

Keep an eye on IMF

Distribution challenges are growing, so it’s no surprise we saw increased interest in the IMF specification at IBC 2018. Ooyala continues to extend its support for IMF-centric workflows powering all stages of the content supply chain, including Digital Video Playout. As we discussed at IBC, the Ooyala Flex Media Platform now natively supports receipt of Interoperable Master Packages (IMPs) and transcodes them into renditions required for streaming to customer devices. (Translation: amoother, faster, every screen.)

Want to deliver more content in less time?

Contact us to discuss any of our solutions in detail. We’ll be glad to set up an in-depth demo. 

Also, take a look at Ooyala's Principal Analyst, Jim O’Neill’s post-IBC recap report exploring the top 2018 trends and breakthroughs including VR, AR, agile content supply chains, OTT, 5G and more!

Bea Alonso
Bea Alonso is the Director of Global Product Marketing at Ooyala. She is responsible for the go-to-market strategy and positioning for Ooyala’s Flex Media Platform and other solutions, to ensure they meet the needs of today’s broadcast and media industry.
Bea is passionate about solutions that increase efficiencies through workflow orchestration, providing visibility into the media production process, and speeding up time to market. In her view, now is the perfect time to harness the tsunami of change that the media and entertainment industry is undergoing, as this presents tremendous business opportunities for technology providers, and content creators and distributors alike.
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