Ooyala’s eagerly anticipated annual State of the Broadcast Industry report for 2018 charts the course for the ‘OTT 2.0’ era. Companies in the space are harnessing the hard-earned OTT lessons learned over the past few years of experimentation and rising competition. They’re evolving to meet new consumer and business demands and associated opportunities with more original digital content, more direct offerings, more data, and more advanced technologies.
In other words — just more.
Among the report takeaways for the coming year:
• Social video, vMVPD services and international markets will be key areas of growth
• Immersive viewing experiences and viewing options will expand
• Live video and original content offerings will set OTT services apart
• Data and artificial intelligence will make deeper inroads within production and advertising
Ultimately, in the world of OTT 2.0, success will come to those companies that can dance with the consumer, embrace technology, utilize data, and think innovatively about video content and how to monetize it.
For more insights on what 2018 will bring us, see the full report here.