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Artificial Intelligence, AI, ooyala flex, media, production, metadata, video metadata
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AI is coming to the rescue
Wednesday, November 29, 2017
Media production help — in the form of Artificial intelligence (AI) — has arrived. 
 
If you’ve heard about AI but aren’t exactly sure what it is, you’re not alone. According to a recent Rocket Fuel and Qualtrics survey published by eMarketer, about 90% of internet users are in the range from “not an expert” at artificial intelligence to “don’t know what it is.” 
 
Ooyala’s new white paper, AI to the Rescue, from our Strategic Media Consulting team, explores exactly what AI is (and what it’s not) and how it’s helping media producers. From the optimization of metadata to advancements in content production, publishing, personalization, and monetization, the technology is making basic tasks in media much more efficient and less expensive to execute.
 
Managing metadata and making the most of it is one such area, as setting up the foundation for properly storing and managing data is critical. This starts with an effective data-capture engine like Microsoft Video Indexer, a part of Microsoft Azure Cognitive Services, and continues with a powerful media logistics platform like Ooyala Flex
 
For more insights, download the white paper here.
Paula Minardi

Paula is the Head of Content Strategy at Ooyala, where she crafts insights on digital video, production and ad tech trends. She’s held previous positions at Viacom and EMI, with focus areas including video content development, distribution and marketing.

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