Streaming content was the bread and butter of this year’s IBC, topped with a big dollop of data. In our most recent white paper, Top Trends from IBC 2017, join me as we take a deeper dive into what is – and isn’t – hot in the broadcast industry. (You can download the paper here.)
For instance, it’s become increasingly obvious virtually all content owners will create direct-to-consumer (D2C) OTT services, not as a hedge against eroding profits from traditional delivery, but as a central pillar to next-gen strategies around original content. The awareness that consumers are driving this revolution finally has become the norm.
Metadata also took top billing as more and more content companies look for ways to maximize ROI on content and for ways to automate some production functions – as with Ooyala’s Flex platform.
Augmented reality (AR) was everywhere, as the technology already is gaining traction with broadcasters. Virtual reality (VR)? Still on the horizon as it’s battling the ghost of 3-D… high costs, special gear and an uncertain future.
While last year’s IBC talked about improving user experience through better user interfaces, this year voice-activated personal assistants moved to the forefront. Yes, we’re far more likely to talk to our TV in the future than to scroll through screens of content manually.
Also on the table this year:
- Interactive advertising;
- Live delivery as table states;
- The slowing down of M&A and increase in partner integrations;
- And, of course, Big Data and how metadata is really the secret sauce for all video.
What a difference a year makes. Download the white paper to get the full scoop.